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Marketing Research - Analyzing the Data - Mean, Median, & Mode
 
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This video will explore the statistical tools marketers have at their disposal to make sense of the numbers. These tools are what you will use after conducting a survey so that the information collected can be used to make appropriate decisions.
Views: 2802 Jason Richea
Marketing Statistics in Excel 9.1 Regression Analysis, Univariate and Multivariate Regression
 
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Learn about managing data in Excel. These are the Video supplements for Workbook of Quantitative Tools and Techniques in Marketing, 2nd Ed. Part of a full MOOC.
Views: 3691 Tim J Smith PhD
Data Analysis - 10 Things I Wish Someone Had Told Me about Data Analysis
 
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View the book based on this speech on Amazon: https://www.amazon.com/dp/B07H9P3X32 About the Speaker: Mike Sherman (http://www.mikesherman.net/) has an MBA with High Distinction from Harvard Business School and Bachelors degrees, Magna Cum Laude, from both the Wharton School and College of the University of Pennsylvania. Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company doing marketing consulting, based in New York and Hong Kong. While there he created their Asia-Pacific marketing practice. Mike was also Global Head of Knowledge Management for Synovate (now Ipsos, a global market research firm) , where he lead efforts to improve the value clients obtain from research. He is now leading the SingTel group's efforts to identify how to better leverage its data to serve customers and drive revenues and profits. This includes both traditional customer and telco data as well as emerging digital data. Mike has spoken at many Esomar conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets. He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 100 countries. Synopsis: 10 Things I Wish Someone Had Told Me About Data Analysis Mike will share 10 thoughts about different aspects of data analysis that he has learned during his more than 25 years in this field of customer data analysis. Mike has extensive experience as an end user of analysis (while at P&G as a brand manager and now at SingTel in a group role focusing on customer knowledge), as a provider of market research output (while at Synovate [now ipsos]), and as an intermediary (while leading the Asia-Pacific marketing practice at McKinsey). That experience has taught him that too often discussions of analysis focus on the tools of the trade rather than the needs of the end user. In his talk he will discuss examples of insightful output done with basic tools, instances where more sophisticated approaches do provide high impact and some, often funny, misuses of analysis. He promises that you'll leave the room with practical knowledge you can apply in your studies and work.
Views: 88347 Alex Sherman
How do I Analyze a Marketing Survey in Excel
 
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Tutorial of analyzing marketing survey in Microsoft Excel with pivot table and chart. More details browse here: http://bit.ly/marketingwithexcel Step by step information from making pivot table, pivot chart, and chart as a report to management consumption. Please like and follow this channel for other marketing tutorials. Video Category: Pivot Table Survey Results Survey Analysis Excel Excel Spreadsheet For Survey Results Analyzing Survey Data In Excel Using Excel For Survey Analysis Source: http://youtu.be/18XRBcm3ltU http://marketingforbeginner.blogspot.com/2012/06/analyze-marketing-survey-with.html
Big Data Marketing
 
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Big Data -- yet another buzz word. But what is it? This video has big data explained in laymen terms. Big Data is simply our ability to take massive amounts of data and derive a narrative from it. Not too long ago, performing analytics on such massive amounts of data was infeasible. The popularity of distributed computing and parallel computing allowed for "Big Data". In technical terms, we only scratch the surface. But consider this video: Big Data Simplified with Big Data Examples. Big Data Marketing is also picking up. In this video we show you how major companies like Walmart, Netflix & Facebook use Big Data in their marketing & sales efforts to drastically increase their profits & presence. Small companies & startups are also taking advantage of big data analytics & big data companies to target their customers inexpensively. We hope you enjoy this video on Big Data Marketing :) We'd love to hear your thoughts -- write us a comment! Interested in more like this? Check out our video on "What is Growth Hacking? ": https://www.youtube.com/watch?v=oCV2DBhNKf8 Check out our video on "Minimimum Viable Product": https://www.youtube.com/watch?v=qbbt2YbqMPY Subscribe to our channel to keep updated! :) If you want more quality content and a guide on self-education, then check out our website at: www.skipmba.com SkipMBA big data examples | What is big data? | big data netflix | big data simplified | big data walmart | big data facebook | big data oculus | big data virtual reality | big data explainer video | big data marketing examples | companies who use big data | what is big data marketing?, | big data explainer video
Views: 15103 Mango Research
Comparing Secondary & Primary Data in Marketing Research
 
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http://www.woltersworld.com When doing marketing research you have many options in terms of fonts of data. However, you must consider what kind of data you want to collect, secondary data that others have done before or go out and do primary data research on your own. This video goes through the basic differences of the two different types of marketing research data. Copyright Mark Wolters 2012
Views: 28404 Wolters World
5 Analytics Tools for Tracking and Measurement
 
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You would need these five essential analytics tools in your tracking stack to be successful with taking your data to the next level. Mentioned Tools: Google Analytics - https://analytics.google.com Google Tag Manager - https://www.google.com/analytics/tag-manager/ Adobe Analytics - http://www.adobe.com/marketing-cloud/web-analytics.html Adobe DTM - https://dtm.adobe.com/sign_in Kiss Metrics - https://www.kissmetrics.com/ Mixpanel - https://mixpanel.com/ R Language - https://www.r-project.org/about.html SurveyMonkey - https://www.surveymonkey.com/ SurveyGizmo - https://www.surveygizmo.com/ Tableau - http://www.tableau.com/ Optimizely - https://www.optimizely.com/ Drip - https://www.drip.co/ Free GTM GTM Beginner course: https://gtmtraining.com/emailcourse Course: http://gtmtraining.com/products Learn more about measurement: http://measureschool.com Follow us…. https://twitter.com/measureschool https://www.facebook.com/measureschool . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear
Views: 35695 Measureschool
Big Data, Big Opportunities for Marketing
 
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http://ibm.co/16MDdZR Big Data & Analytics is enabling companies to deliver the right message, to the right person, at the right time, for the right price. Leading marketers are using this advantage to deliver greater value and relevance to their customers. Learn how in this video from IBM.
Views: 36787 IBM Analytics
Excel Data Analysis: Sort, Filter, PivotTable, Formulas (25 Examples): HCC Professional Day 2012
 
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Download workbook: http://people.highline.edu/mgirvin/ExcelIsFun.htm Learn the basics of Data Analysis at Highline Community College Professional Development Day 2012: Topics in Video: 1. What is Data Analysis? ( 00:53 min mark) 2. How Data Must Be Setup ( 02:53 min mark) Sort: 3. Sort with 1 criteria ( 04:35 min mark) 4. Sort with 2 criteria or more ( 06:27 min mark) 5. Sort by color ( 10:01 min mark) Filter: 6. Filter with 1 criteria ( 11:26 min mark) 7. Filter with 2 criteria or more ( 15:14 min mark) 8. Filter by color ( 16:28 min mark) 9. Filter Text, Numbers, Dates ( 16:50 min mark) 10. Filter by Partial Text ( 20:16 min mark) Pivot Tables: 11. What is a PivotTable? ( 21:05 min mark) 12. Easy 3 step method, Cross Tabulation ( 23:07 min mark) 13. Change the calculation ( 26:52 min mark) 14. More than one calculation ( 28:45 min mark) 15. Value Field Settings (32:36 min mark) 16. Grouping Numbers ( 33:24 min mark) 17. Filter in a Pivot Table ( 35:45 min mark) 18. Slicers ( 37:09 min mark) Charts: 19. Column Charts from Pivot Tables ( 38:37 min mark) Formulas: 20. SUMIFS ( 42:17 min mark) 21. Data Analysis Formula or PivotTables? ( 45:11 min mark) 22. COUNTIF ( 46:12 min mark) 23. Formula to Compare Two Lists: ISNA and MATCH functions ( 47:00 min mark) Getting Data Into Excel 24. Import from CSV file ( 51:21 min mark) 25. Import from Access ( 54:00 min mark) Highline Community College Professional Development Day 2012 Buy excelisfun products: https://teespring.com/stores/excelisfun-store
Views: 1482575 ExcelIsFun
Fundamentals of Qualitative Research Methods: Data Analysis (Module 5)
 
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Qualitative research is a strategy for systematic collection, organization, and interpretation of phenomena that are difficult to measure quantitatively. Dr. Leslie Curry leads us through six modules covering essential topics in qualitative research, including what it is qualitative research and how to use the most common methods, in-depth interviews and focus groups. These videos are intended to enhance participants' capacity to conceptualize, design, and conduct qualitative research in the health sciences. Welcome to Module 5. Bradley EH, Curry LA, Devers K. Qualitative data analysis for health services research: Developing taxonomy, themes, and theory. Health Services Research, 2007; 42(4):1758-1772. Learn more about Dr. Leslie Curry http://publichealth.yale.edu/people/leslie_curry.profile Learn more about the Yale Global Health Leadership Institute http://ghli.yale.edu
Views: 146078 YaleUniversity
Big Data and Marketing Analytics by Professor Jean-Pierre Dubé
 
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Catch a preview of the new Chicago Booth Executive Education program, Big Data and Marketing Analytics, in this video featuring with Professor Jean-Pierre Dubè. Learn more and enroll. www.ChicagoBooth.edu/BDMA
GD  Analysis - Data Analysis and Market Research
 
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www.GDanalysis.com is a London based company providing services globally. It was established in 2013 with an objective to provide clients means to superior quality data processing and analysing at competitive prices.
Views: 115 Girish Ramlochun
Understanding Segmentation Analysis for Marketing Strategy
 
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This video describes the market segmentation process, and then demonstrates how to use Marketing Engineering software to run the analysis. It focuses on how to interpret the output of the analysis, but also covers some info on data collection and survey design as well as, selecting a target, product market fit, and go to market strategy. The video includes pointers for the students of Conor Henderson, Rob Palmatier, Oliver Rust and others may also appreciate the pointers for their segmentation analysis case (Conglomerate INC.'s New PDA) https://www.decisionpro.biz/ is where you can access the software demonstrated in this video.
Views: 35743 Conor Henderson
Introduction to Market Research
 
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How well do you know your market? Do you use market research to inform business decisions? This webinar will help you to get the most out of your market research, and avoid some of the common mistakes and pitfalls. This one-hour session will introduce the tools, techniques and methods used to conduct game-changing market research for your business or new venture. Learn how you can use market research to: • Formally investigate the feasibility of your venture, idea or invention • Communicate your potential to investors and government • Enter new and unfamiliar markets with increased confidence • Identify business partners and competitors • Inform negotiations and financial projections • Inform marketing and pricing strategies. Presented by Sean Smith, Australian Institute for Commercialisation (AIC)
Views: 22427 QMISolutions
How Marketing Data Analysts Make It Work - funny video
 
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More data doesn’t necessarily mean more intelligence when trying to make sense of media performance. Watch these marketing analysts take an innovative approach to analyzing cross channel data. Find out how advanced attribution can help you manage data better to deliver RADICAL marketing results at http://getradicalresults.com/.
Views: 7111 VisualIQInc
Will Big Data Replace Market Research?
 
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At the Future of Consumer Intelligence 2013, Beth Schneider, Director, Corporate Customer Market Insights, INTUIT, sat down with us to discuss the role traditional market research play in a world of big data. To learn more visit http://www.iirusa.com/consumerintel/homepage.xml.
Views: 2584 tmreTV
Data analysis survey marketing research
 
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Data analysis from a Christmas shopping/giving. For each question that used an interval or ratio scale, I included a frequency distribution chart, central tendencies (mean, median, and mode), and dispersion metrics, range, standard deviation. When I have an open-ended question or questions that use a nominal or ordinal scale, include a cross-tabulation table.
Views: 76 Haley Hoss
The Data Analysis Process
 
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The process of doing statistical analysis follows a clearly defined sequence of steps whether the analysis is being done in a formal setting like a medical lab or informally like you would find in a corporate environment. This lecture gives a brief overview of the process.
Views: 41792 White Crane Education
Data Analysis Using R - Session 1 - Bank Marketing
 
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Data Analysis By using Bank Marketing data
Views: 6846 Naveen Balawat
Your Survey Closed, Now What? Quantitative Analysis Basics
 
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This webinar provides an overview of basic quantitative analysis, including the types of variables and statistical tests commonly used by Student Affairs professionals. Specifically discussed are the basics of Chi-squared tests, t-tests, and ANOVAs, including how to read an SPSS output for each of these tests.
Views: 16925 CSSLOhioStateU
5 Invaluable Sites for Market Research Data
 
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http://www.KillerOnePageBusinessPlan.Com - Business Plan expert Toni Navy shares 5 Sites to Use When Researching Info for Business Planning in her Killer One-Page Business Planning Entrepreneur Powerbyte video series.
Views: 5810 toninavy
AI for Marketing & Growth #1 - Predictive Analytics in Marketing
 
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AI for Marketing & Growth #1 - Predictive Analytics in Marketing Download our list of the world's best AI Newsletters 👉https://hubs.ly/H0dL7N60 Welcome to our brand new AI for Marketing & Growth series in which we’ll get you up to speed on Predictive Analytics in Marketing! This series you-must-watch-this-every-two-weeks sort of series or you’re gonna get left behind.. Predictive analytics in marketing is a form of data mining that uses machine learning and statistical modeling to predict the future. Based on historical data. Applications in action are all around us already. For example, If your bank notifies you of suspicious activity on your bank card, it is likely that a statistical model was used to predict your future behavior based on your past transactions. Serious deviations from this pattern are flagged as suspicious. And that’s when you get the notification. So why should marketers care? Marketers can use it to help optimise conversions for their funnels by forecasting the best way to move leads down the different stages, turning them into qualified prospects and eventually converting them into paying customers. Now, if you can predict your customers’ behavior along the funnel, you can also think of messages to best influence that behavior and reach your customer’s highest potential value. This is super-intelligence for marketers! Imagine if you could not only determine whether a lead is a good fit for your product but also which are most promising. This’ll allow you to focus your team’s efforts on leads with the highest ROI. Which will also imply a shift in mindset. Going from quantity metrics, or how many leads you can attract, to quality metrics, or how many good leads you can engage. You can now easily predict your OMTM or KPIs in real-time and finally push vanity metrics aside. For example, based on my location, age, past purchases, and gender, how likely are you to buy eggs I if you just added milk to your basket? A supermarket can use this information to automatically recommend products to you A financial services provider can use thousands of data points created by your online behaviour to decide which credit card to offer you, and when. A fashion retailer can use your data to decide which shoes to recommend as your next purchase, based on the jacket you just bought. Sure, businesses can improve their conversion rates, but the implications are much bigger than that. Predictive analytics allows companies to set pricing strategies based on consumer expectations and competitor benchmarks. Retailers can predict demand, and therefore make sure they have the right level of stock for each of their products. The evidence of this revolution is already around us. Every time we type a search query into Google, Facebook or Amazon we’re feeding data into the machine. The machine thrives on data, growing ever more intelligent. To leverage the potential of artificial intelligence and predictive analytics, there are four elements that organizations need to put into place. 1. The right questions 2. The right data 3. The right technology 4. The right people Ok.. let’s look at some use cases of businesses that are already leveraging predictive analytics. Other topics discussed: Ai analytics case study artificial intelligence big data deep learning demand forecasting forecasting sales machine learning predictive analytics in marketing data mining statistical modelling predict the future historical data AI Marketing machine learning marketing machine learning in marketing artificial intelligence in marketing artificial intelligence AI Machine learning ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/uk82DHcU7z8
Views: 13624 Growth Tribe
Beyond big data: New perspectives on marketing
 
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In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. This video is a companion to "The secrets of shopping," the cover story from the Fall 2013 issue of Capital Ideas. Click here to read the entire article: http://ow.ly/q44pI
Views: 12207 Chicago Booth Review
Hidden connections - Data analysis in brain and supermarket
 
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Neuroscientist Sonja Grün uses methods from retailing market research to understand how neurons cooperate.The statistical method known as "frequent itemset mining" (FIM) finds groups of objects in large volumes of data quickly and efficiently and counts their frequencies. In retailing market research, this is used, for example, to identify products that are often purchased together. In brain research, a modified version of the FIM method helps to distinguish behaviour-dependent activity patterns from random patterns. This enabled Jülich scientists to establish which of the simultaneously active neurons form a functional group, for instance while the eye focuses on a given object. (mb) A film by Johannes Faber and Gunnar Grah
Predicting the stock market with big-data analysis of tweets
 
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Big data analysis of Tweets can be used to predict developments in the stock market in the short and the long term. Research by RSM's Ting Li and Jan van Dalen. Read more on RSM Discovery: https://discovery.rsm.nl/articles/detail/320-predicting-the-stock-market-with-big-data-analysis-of-tweets/ Read the paper Li, T., van Dalen, J. & van Rees, P.J., More than just noise? Examining the information content of stock microblogs on financial markets, J Inf Technol (2017): https://link.springer.com/article/10.1057%2Fs41265-016-0034-2
Digital Analytics Fundamentals | Web Analytics For Beginners | Digital Marketing | Simplilearn
 
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This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples. Digital Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Digital Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge. This Digital Analytics Tutorial will explain the topics listed below: -( 00:14 ) Introduction to Digital Analytics -( 01:31 ) Introduction to Data Analytics -( 02:04 ) Understanding the 10/90 Rule -( 03:30 ) Understanding 20/80 Rule -( 08:48 ) Digital Analytics Continuous Improvement Process and Methodology -( 15:18 ) Tools, Technology, and Data Integration -( 17:23 ) Digital Analytics Real-life Example #DigitalMarketing #SimplilearnDigitalMarketing #DigitalMarketingCourse #DigitalMarketingCertification #DigitalMarketingCertifiedAssociate Subscribe to Simplilearn channel for more Social Media Marketing Tutorials - https://www.youtube.com/user/Simplilearn?sub_confirmation=1 For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI Digital Marketing Articles: https://www.simplilearn.com/resources/digital-marketing?utm_campaign=Digital-Analytics-Fundamentals-WaDjcajOmUo&utm_medium=Tutorials&utm_source=youtube To Gain in-depth knowledge of Digital Analytics and other Digital Marketing concepts, check out Advanced Web Analytics Course: https://www.simplilearn.com/digital-marketing/web-analytics-certification-training?utm_campaign=Digital-Analytics-Fundamentals-WaDjcajOmUo&utm_medium=Tutorials&utm_source=youtube ------------------------------------- What’s the focus of this Advanced Web Analytics course? Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge. This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way. -------------------------------------- What are the course objectives of this Advanced Web Analytics Course? Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including: 1. How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights 2. How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world 3. Uncover and learn about the various analysis capabilities enabled through digital data 4. How to better inform business decisions with rigorous analysis techniques ---------------------------------------- Who should take this course? This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are: 1. Online Web Analytics Implementers 2. Online Web Analytics Data Reporters 3. Digital Analysts 4. Digital Marketers 5. Managers 6. Web Analytics Certification Aspirants 7. Digital Analytics Certification Aspirants ---------------------------------------- For more updates on courses and tips follow us on: - Facebook : https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn - LinkedIn: https://www.linkedin.com/company/simplilearn/ - Website: https://www.simplilearn.com Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0"
Views: 5883 Simplilearn
3 Ways to Structure Quantitative Market Research Reports
 
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Writing great quantitative market research reports is hard! Often, we don't have as much time to write them as we would like. One strategy for being as efficient as possible? Having a precise outline ready so that once you have your data, you can write your report in a fast, logical manner. In this conversation, Kathryn Korostoff discusses three ways to organize a quantitative market research report. And one of them may surprise you. Be sure to download the provided file. Note: this content is an excerpt from Research Rockstar course Writing Quantitative Research Reports, link here: https://training.researchrockstar.com/products/writing-quantitative-research-reports
SPSS or R: Which will Market Research Pros be using in 2018?
 
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Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly as you want--depending on what you use it with. Learn more about R and why some insights teams are making the move from SPSS to R. This conversation includes several sources for learning R, including free options.
Digital Marketing Analytics – Why It Is Important To Understand Your Metrics
 
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Are you tired of not being able to track your digital marketing results? And do you wish there was an easy way to quickly figure out what’s working, and what’s not, so you didn’t waste your time and money on ineffective marketing tactics? If so, then you’re in the right place, as on this episode we’re going be diving in head first to take on the mistakenly overly complicated world of digital marketing analytics, so you can quickly learn what you need to watch and measure, and what you can leave behind. The truth behind digital marketing analytics is that they can be as simple or as complicated as you want them to be. So here are 5 easy to use and easy understand digital marketing metrics that you can start tracking today. 1: Website Visitors The easiest place to start is by taking a look at your website traffic and it’s number of visitors. While this is somewhat of a vanity metric, meaning that it may not directly relate to the bottom line, it is helpful in measuring and tracking how many people are visiting your businesses virtual store front. 2: Bounce Rate Your bounce rate is the number of people who visit your site and then quickly leave, or bounce off. Here is where we want to see a low number, as this means that people are sticking around and having more of a look through your content. 3: Number Of Email Subscribers Just like with website visitors, you want to see a steady increase of email subscribers over time. It doesn’t matter what business you’re in, the odds are good that you could benefit by using an email marketing strategy. 4: Click Through Rate (CTR) Your click through rate refers to how many people took action and clicked on one of your posts or advertisements. CTR is a valuable metric to watch anytime you’re creating an ad for any of the social or search engine platforms, as a high click through rate means that what your ad is saying is relevant and interesting enough for someone to want to click and learn more. 5: Lifetime Customer Value Lifetime customer value can be one of the most challenging, but also one of the most valuable metrics to watch and track. While there are a number of pretty fancy and expensive software tools and services out there that can help, even having a rough, general idea of the lifetime value of a customer to your business is still beneficial to your digital marketing campaigns. ► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart Snapchat: snapadamerhart
Views: 14598 Adam Erhart
How to create and analyze a survey – Brief Overview | AYTM Market Research
 
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Learn how to create, launch, and analyze a survey in this brief walkthrough of the AYTM platform. Find out more at https://aytm.com. Transcript: Welcome to AYTM, where we make advanced market intelligence easy. Our mission is to take the stress out of your research and give you a terrific experience, whether you're uncovering marketing insights yourself or looking for a research partner to help you deliver powerful, actionable findings. It's as easy as one, two, three. One: there's our survey platform technology. Over the past five years, AYTM has meticulously created the best user experience for major brands, agencies, researchers, and survey takers alike, to make every step of your research a quick and fun experience. Write and program your survey, collaborate with colleagues, illustrate your questions with images and videos, and customize the look and feel of your survey. We'll automatically optimize it for web and mobile screens. Set up complex research tests like MaxDiff, price sensitivity, and perceptual mapping with just a few clicks. Make sense of the data with our interactive stats page and analytical package. Our platform is available on a per-project basis. We also have membership plans to fit your needs. Two: we've also got built in access to global respondents. We connect you to over twenty-five million people in twenty-five countries around the globe. AYTM's proprietary panels give you precise targeting capabilities based on deep profiling information, with over 2,500 data points we constantly keep updated about members of our own panel, including their shopping habits, media usage, and personality traits. Our panel of survey takers is approved by the Council of American Survey Research Organizations, also known as CASRO, and our panels' quality, speed, and feasibility are among the best available in the industry. Enjoy our real-time pricing, guaranteed delivery time, and blazingly fast results for worry-free access. Three: you can tap our market research experts, who are available to answer your questions and provide professional services to make advanced research a snap. AYTM's team of statisticians and project managers tailor their services to meet your needs, whether it's survey design, programming, fielding, panel management, statistical analysis of any complexity, writing reports, or developing cool data visualizations. We offer quantitative and qualitative services, and we can set up and manage studies sent to your own email list or social media channels. There are no barriers to start, you can price out your survey even before creating an account. Start by visiting AYTM.com, or calling our support line at +1 (415) 364-8601. Enjoy complex research made easy!
Qualitative and Quantitative Marketing Research (11:39)
 
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In this video, Dr. Gaurav Bhalla discusses select tools and methods for conducting effective market research. Dr. Bhalla is a faculty member of the University of Maryland’s Master of Professional Studies in Technology Entrepreneurship. For more info, you can visit http://www.mte.umd.edu.
Excel PivotTable Case Study: Analyzing Stock Market Data
 
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For more tips like this plus MUCH more, check out my best-selling course on Udemy, now only $25 (85% off!) https://www.udemy.com/data-analysis-with-excel-pivot-tables/?couponCode=PTYT25 Full course includes 6+ hours of content, downloadable resources and exercise files, 1-on-1 instructor support and a 100% money-back guarantee. Sign up today!
Views: 9233 Excel Maven
Eye Tracking Research - Visual Analysis of Eye Tracking Data
 
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Kuno Kurzhals, PhD student at the University of Stuttgart and research assistant associated with the SFB-TRR 161, talking about his scientific activities in Visual Computing, particularly in the Visual Analysis of Eye Tracking Data.
Views: 1007 SFB-TRR 161
How To Use Google Trends, 2018 Update! Market Research To Compare Keywords, Topics & Niches, Fast!
 
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How to use Google Trends for internet marketers... The 2018 edition! Learn how to leverage Google's data to compare trends in keywords, niches and topic ideas in seconds. Use Google Trends for your market research to get a competitive edge on your competition, every time! Google trends was officially launched in May of 2006 and has become one of the world's most powerful niche and market research tool available free to you, every day! Whether you are trying to compare keyword search volume over time, or identifying which niches are currently trending to focus your marketing efforts, with a few clicks of the mouse you will be able to visually identify what is trending in the mindset of your target audience. If you want more help with keyword research and how to create your master keyword list, watch this video next: https://www.youtube.com/watch?v=eofkzs0fVOA Why is it important to know what is trending in the mass consciousness of your target market? Easy... People turn to Google's search bar for their deepest and most urgent questions. The questions they search and the phrases they use to create a massive dataset that begins to paint a picture of the biggest desires within your audience. Once you understand what the trending desires and questions are within your target market, you are able to create niche websites, articles, videos, podcast episodes, products and services to help your audience achieve their true desires. You see, desire is not created within your audience... Their desires are already there. Your job as an internet marketer is to tap into their desires, answer their questions, help them avoid their fears and ultimately achieve their goals and desires. When you are able to see what questions, desires and fears are trending, in nearly real-time, you have a very clear picture of what content and products are being requested by your audience. The Google Trends tool is the key to unlock this mystery behind your audience's deepest desires! This video shows you how to use Google Trends in 2018, quickly and efficiently so you can get the information you need, fast... And so you can get back to the 'work' that is creating the content or products. We start by looking at how to use Google Trends as a niche research tool, starting with the 'Vegan Dog Food' niche example I've used in several other videos. If you are at this point, working on niche research, trying to find your main niche, be sure to check out my playlist on niche research that shows how to use other tools to do even more niche research: https://www.youtube.com/watch?v=AIZxKpnesTw&list=PL0sOKzn__yK3bPvVRts4CXOtPciYcu7iZ From here we move on to some big trending topics around Bitcoin and Ethereum looking at how the search volumes even track the price of these coins, to show how deep the Google Trends data truly goes. From here you will learn how to get additional topic ideas and keyword ideas from the Trends tool, too. The third example is how to identify seasonal trends, patterns and potential challenges for niches that have very seasonal buying seasons. Before entering a niche you need to know if it is consistent throughout the year or if it has low points through the year. If there are low points, all is not lost... You will see how to find counter-seasonal topics or products to fill in your low season through this tool! Finally, we look at trends in diet patterns, from the New Year's bump to the long-term patterns in lifestyle diets vs. diet fads. This gives a clear picture of what kinds of products people would purchase and what times of years would have the best chance to sell those products. If you have a list in the health and wellness space, you could leverage this information to know exactly what day each year would be the most profitable to launch a specific product offer, whether it is your product or an affiliate offer. Again, I believe it is through more effective and consistent market research that you unlock the opportunity to be more strategic than your competitors. Most people don't take the time to do the research... If you habituate the process of learning how to use Google Trends and the keyword research tool, you will find yourself gaining rankings in your blog, your YouTube channel and you will experience more conversions. My other favorite research process for niche research and content marketing is keyword research. You can get my full keyword research video here: https://www.youtube.com/watch?v=O_FfdjNOgpQ Once you have the keywords and have created your content, you need to know how to implement those phrases into your content marketing... This free SEO course shows exactly what to do, where and why! https://www.youtube.com/watch?v=A8EI6JaFbv4 How To Use Google Trends, 2018 Update! Market Research To Compare Keywords, Topics & Niches, Fast! https://www.youtube.com/watch?v=u75nbWDqymA
Views: 57959 Miles Beckler
Interpreting the Consumer Story: Text Analytics in Market Research
 
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Do you have customer service on your mind? Are you unsure how to analyze your customers' written comments? Text data exist all over the internet. Emails, forum questions, social media posts, customer service requests, answers to open-ended survey questions, and even this blog post are all sources of raw text data. Text data are drawn from anything written by a human being, and these raw text data can be analyzed to reveal insightful trends. We’ve got analytic techniques that will benefit your business! Learn more here: http://murphyresearch.com/text-analytics-in-market-research ---- Murphy Research Named Again One of Best Places to Work in LA http://www.murphyresearch.com/murphy-research-named-one-best-places-work-la 🎉🎉🎉 Murphy Research's Beautiful New Office Space http://murphyresearch.com/murphy-research-beautiful-new-office-space/ Why Working for Murphy Research Rocks! http://murphyresearch.com/why-working-for-murphy-research-rocks Subscribe to our Murphy Research channels here: http://www.murphyresearch.com https://www.facebook.com/MurphyResearch https://twitter.com/MurphyResearch https://www.linkedin.com/company/murphy-research https://plus.google.com/u/0/+Murphyresearch/posts http://www.instagram.com/MurphyResearch
Views: 272 Murphy Research
SPSS for questionnaire analysis:  Correlation analysis
 
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Basic introduction to correlation - how to interpret correlation coefficient, and how to chose the right type of correlation measure for your situation. 0:00 Introduction to bivariate correlation 2:20 Why does SPSS provide more than one measure for correlation? 3:26 Example 1: Pearson correlation 7:54 Example 2: Spearman (rhp), Kendall's tau-b 15:26 Example 3: correlation matrix I could make this video real quick and just show you Pearson's correlation coefficient, which is commonly taught in a introductory stats course. However, the Pearson's correlation IS NOT always applicable as it depends on whether your data satisfies certain conditions. So to do correlation analysis, it's better I bring together all the types of measures of correlation given in SPSS in one presentation. Watch correlation and regression: https://youtu.be/tDxeR6JT6nM ------------------------- Correlation of 2 rodinal variables, non monotonic This question has been asked a few times, so I will make a video on it. But to answer your question, monotonic means in one direction. I suggest you plot the 2 variables and you'll see whether or not there is a monotonic relationship there. If there is a little non-monotonic relationship then Spearman is still fine. Remember we are measuring the TENDENCY for the 2 variables to move up-up/down-down/up-down together. If you have strong non-monotonic shape in the plot ie. a curve then you could abandon correlation and do a chi-square test of association - this is the "correlation" for qualitative variables. And since your 2 variables are ordinal, they are qualitative. Good luck
Views: 494734 Phil Chan
How to analyze a case study?
 
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This presentation describes an approach to analyze a case study - especially case studies from management discipline. Dr. Pradeep Racherla, Program Director & Associate Professor Marketing, Woxsen School of Business, elucidates different components of a case study and offers a framework to analyze a case study.
Views: 165169 Sanjay
Do marketing research data analysis
 
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http://ytwizard.com/r/n79NZX http://ytwizard.com/r/n79NZX Do marketing research data analysis
Views: 0 EASY SHOP
Market Research Analyst Career Profile - Job Description, Salary, MNC Job Role
 
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This Video is about " Market Research Analyst Career Profile" By Anchor Ipshita. Visit http://www.freshersworld.com?src=Youtube for Job openings through out india Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. What do they do? The avid market researcher decodes a large amount of numbers and statistics and filters out actionable insights for which companies are ready to pay millions of dollars. The challenges are many and the stakes high, but the thrill of it all is what drives aspirants to choose a career in market research. Skills Needed: • Observation • Very good analytical skills • Good listening skills • Good storytelling ability • Good researching skills • Good communication skills • Eye for detail • Mathematical ability How do I get there? To pursue a career in marketing research, you need to be concrete about your goals and ambitions so that you can do justice to your course. The minimum requirement for most jobs in marketing research is a bachelor's degree, which could be an undergraduate course - Bachelor of Business Administration (BBA) and postgraduate course - Master of Business Administration (MBA). For those interested in doing specialised training courses, one can take up a course in Master of Marketing Research. A large of number of management institutes in India offer special courses in marketing research studies. Typical day in the life of a Marketing Research: • There is no hour to hour schedule for a marketing researcher. He/She would typically be looking at huge numbers on excel sheets, understanding the same, churning out valuable insights for the brand that he/she is working on and advice the course of action that the brand needs to take. • He/She acts a doctor and advisor to multiple brands across product categories. • Presenting the news [good or bad] to the client is in itself an art that he/she masters over a period of time. • Good Marketing Researchers are in great demand in the industry. Pros & Cons about this career: • Flexibility to work on brands in different industries • Criticism, mentally taxing, working under pressure Salary: The starting salary starts from 3-4 LPA and goes upto 13-14 LPA. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
Data weighting and representative samples
 
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Data weighting is applied in market research to ensure survey results are representative for a population. The basic principle of data weighting is explained. Visit www.spinnakerresearch.nl to conduct your own weighting projects or learn how to apply RIM weighting or cell weighting.
Views: 17175 Spinnaker Research
Customer Segmentation in Python - PyConSG 2016
 
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Speaker: Mao Ting Description By segmenting customers into groups with distinct patterns, businesses can target them more effectively with customized marketing and product features. I'll dive into a few machine learning and statistical techniques to extract insights from customer data, and demonstrate how to execute them on real data using Python and open-source libraries. Abstract I will go through clustering and decision tree analysis using sciki-learn and two-sample t test using scipy. We will learn the intuition for each technique, the math behind them, and how to implement them and evaluate the results using Python. I will be using open-source data for the demonstration, and show what insights you can extract from actual data using these techniques. Event Page: https://pycon.sg Produced by Engineers.SG Help us caption & translate this video! http://amara.org/v/P6SD/
Views: 13178 Engineers.SG

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