http://www.GetPaidtoSpeak.com/Results This is Darren Lacroix coming to you live from my office in Las Vegas. Because it is what we do here in the office that determines how many times we get booked on stage outside of the office. And for emerging speakers, something that's important to understand is the lay of the landscape. And by that, I mean the eight income models that you can have as a speaker. Now, there could be more, but these are the core 8 that I think you need to understand.
#1. A Full-Time professional speaker. A keynote speaker if you will, meaning you give a speech and you get a check. 10 or 20 years ago, there were a lot of speakers who were thriving with this business model. That has changed dramatically over the past several years. There are many speakers, like myself, that go and give a speech and get a check, but that's not our only income models. It's not our only stream of income.
#2. A seminar leader. This is someone who goes in and leads a seminar. So, more of a trainer opposed to a speaker. So you're probably doing more nitty gritty, more detailed information and exercises where a keynote speaker is a higher level of abstraction with a layer of motivation to it. That doesn't mean a seminar leader or trainer isn't motivational. Absolutely you must be. But you're more dealing with the hands on, the specifics.You could be giving your own seminars, or you could be working for another company. If you're working for a public seminar company, they do the marketing for you. Which is beautiful, but now your limited for how often they book you and whatever pay rate they give you. It's a great way to start in this business, but there is a lot of travel involved.
#3 Salary-based speaker. That means you work for a company and work in the training department, maybe training employees, or training others on other aspects of your business. Or, like Mark Brown, my coach and a phenomenal speaker, he works for a company and goes out and speaks to youth 200 times a year. So he's speaking in high schools, colleges, and even some grade schools. But again, he works for a company, and gets paid a salary. So he doesn't have to do any of his own marketing. So, if you chose to get that kind of job, you wouldn't need the Get Paid to Speak community, because what we do is help you with the marketing.
#4. Part-time professional speaker. This is someone who chooses to keep their day job.
#5. A Sponsorship or Grant Speaker. This is someone who is paid by a third party. So, you may be paid by someone who wants to sponsor you. Athletes may be paid by a sponsor like Nike, or a sports logo behind them or as part of the person who is creating that good will. A friend of mine actually goes and speaks to schools and has written some books. And she actually gets her income from a grant from that state that she works in. So that's another great model, it's just that you're paid by a third party.
#6. Lead Generator. One of my biggest corporate clients would be considered a lead generator, meaning they're going out and giving a lot of sales presentations. A lot of financial planners use this model a lot. They may give a free seminar, or pay for people's dinner to come here the talk. And then, they're bringing them into their business, or signing people up to use them as a consultant.
#7. Network marketing income model. In the network marketing industry, some people have a stigma about it, but it is also a legitimate business. Being a network marketer, a multi-level marketer, they need speakers. And if you speak about speaking you can also train other people in your company on how to give better presentations. So, what I would recommend in that situation is it's really important to love and believe in the product. Find a product and company that you can get your passion behind. And that is a great model, and if you're in that company and there aren't a lot of great speakers, it's easier to come to the forefront of the leadership as well as do some training of some other speakers.
#8. Information Marketer. That's someone who may go and speak for free but are selling other products. So they give great content up front and sell their products and services in the back of the room. Offering more or a next step. If people like your content, they want more from you.
Those are what I believe are the core eight speaking income models. And the fact of the matter is, most speakers who are professionals use a combination of these. Some days, I'm a keynote speaker. Some days I'm a seminar leader. Sometimes I'm an information marketer. But what model works for you? And quite often, one will feed another.
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