This video discusses various marketing strategies to be applied as a product moves through various stages of its life cycle.

Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video,​ I'll explain the product life cycle and provide examples of products that fit into each of the stages.

Marketing Strategy - Product Life Cycle - The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.

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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!

Depending on the stage of the product life cycle you are in - Introduction, Growth, Maturity, or Decline - you may want to utilize different marketing strategies

Product Life Cycle and Marketing Strategies

http://8b9e06qlq1sw3pfefl1btp0ta1.hop.clickbank.net Marketing Strategy - Product Life Cycle strategy in marking, marketing strategy, sales strategy, marketing, leads strategy, recruiting strategy, business strategy, money strategy, life strategy, thinking strategy,

The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.

This BeeBusinessBee video looks at the concept of the Product Life Cycle and how this can be linked to the marketing mix. This video will explore how the use of the marketing mix will change depending on where in the product life cycle a product is found. You can find more business resources online at; www.beebusinessbee.co.uk

Intro to Marketing: Chapter 7: New-Product Development and Product Life-Cycle Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)

Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.

In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w

"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product life Cycle. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]

New-Product Development and Product Life-Cycle Strategies (Principles of Marketing) | Lecture 7. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. New-Product Development and Product Life-Cycle Strategies. Topic Outcome: New-Product Development Strategy New-Product Development Process Managing New-Product Development Product Life-Cycle Strategies Additional Product and Service Considerations

Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

Product Life-Cycle Why Product Life-Cycle? The Phases of The Product Life-Cycle?

Examples of the Products in each of the 5 stages of The Product Life Cycle.

This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.

Today let's talk about the product life cycle. The product life cycle dives into the 4 stages of a product or product line. By understanding in which stage your products are in you can accordingly gain the highest potential profits and apply the correct marketing and business strategy. For this example I'll be using the iPod as an example as this is a product that was quite popular in its time. Increase your workflow on Youtube through Tubebuddy: https://www.tubebuddy.com/Realistic Build your own Webshop with Shopify: http://bit.ly/RVShopify ------------------------------------------------------------------------------------------------------------- "What is the goal of the channel & Who is the host" The channel is hosted by Ivan who has a background in business administration, marketing and is a entrepreneur with the goal to help you achieve your goals; in terms of business and personal goals. For Business enquiries visit my about section on the page and send me a mail! The Realistic Viewer Channel dedicated in helping you :Understand, Deconstruct and progress with questions you have for Business, personal brand and much more. I will be uploading reviews, How to do's, podcasts, helpful tips and the process of youtube. My goal is to upload video's weekly. Subscribe for weekly video's if you have questions Feel free to contact me on my social media's. Subscribe: http://bit.ly/RealisticViewer Facebook: https://www.facebook.com/The-Realistic-Viewer Twitter: https://twitter.com/Purerealistic Instagram https://www.instagram.com/therealisticviewer/ ------------------------------------------------------------------------------------------------------------ Intro song: The Jazz Piano "Royalty Free Music from Bensound" Other songs: ___ Gear Used to create the video & Amazon Links Camera FZ1000: http://amzn.to/2gRomNY XS Tripod:http://amzn.to/2gRefsB Lighting : http://amzn.to/2gRbB6l Irig mic Lav Two pack: http://amzn.to/2uj2G2l Manfrotto Phone Mount:http://amzn.to/2uiVMK7 Rode VMPR VideoMic Pro :http://amzn.to/2vV5eSb Manfrotto MK290XTA3-3WUS 290 Xtra 3-Way Head Kit (Black): https://amzn.to/2uDthcy #RealisticViewer #realistic #marketing #youtubeseo Full script: the product life cycle starts in it's introduction stage. The cost for creating a product are quite high and the company needs to still find out how to scale the product for a large amount of quantity. As a result the starting price of the product is very high as well. Usually if the product is still in its own niche new market. The potential buyers are usually limited to the inovators in the market or loyal fans of the brand that were already familiar with their products before. In this stage your first customers and your marketing are essential if you want to reach the next step of the product cycle. The second step of the cycle you want to be in the growth stage. In the growth stage the company is faced with a significant amount of growth as they found out how to use economies of scale. Which means by creating the product in bulk you are making the process more efficient and are able to lower the cost as a result. In this stage it's recommended to invest in marketing and promotional channels and tools. This is the companies big moment to make as much profit as possible. Before we reach the 3rd stage. Which is maturity at this point the largest group of the potential buyers are reached. At that time you start to notice that a lot bundles and value offerings are brought into the market, limited editions ect. At this point there are usually already strong alternatives and competitors on the market that offer the same value. In terms of marketing it's important to understand that is also a important moment to plan and execute your strategy to maintain and keep your target audience informed. By applying the right marketing and business strategies your product line might gain an additional resurgence the in the market. It might also lead to a second growth period in case you reach an new not yet target audience. The final stage is the decline stage, at that stage the significant target audience starts the become smaller as most people that would actually buy the product have already bought the product, bought an alternative brand or are already looking for a new solution to the problem that the product would have solved. Furthermore at this stage the company should consider completely streamlining the product line to squeeze the final profit margins and investing in the product that would replace the current product. In the case of the ipod it would be to create an iphone which surpasses the product in functionality while offering the same value.

This video will show you the concept of product life cycle to determining the marketing strategies of various stages of product.

Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine - I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon. Thank you for visiting this channel. The List of videos that will be compiled will be for the following core subjects: MBA 101: Introduction to Marketing MBA 101: Leadership MBA 101: Strategic Human Resource Management MBA 101: Operations Management MBA 101: Corporate Governance MBA 101: Financial Management MBA 101: Stratergic Management MBA 101: Entrepreneurship MBA 101: Project Management MBA 101: Franchising -----------------------------------------------------------------------------------------------------------MBA History: 1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology). 1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business.[10] Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong. 1946: First MBA focused on global management at Thunderbird School of Global Management. 1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario),[12] followed by the University of Pretoria in South Africa in 1951.[13] 1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania. 1957: First MBA offered at a European school (INSEAD). 1963: First MBA offered in Korea by Korea University Business School (KUBS). 1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida). Beginning with the 1992–1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so. 1994: First online executive MBA program at Athabasca University (Canada). The MBA degree has been adopted by universities worldwide in both developed and developing countries

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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the four stages of product growth, from the introduction phase, to the growth phase, to the maturity phase, to the decline phase. product lifecycle management, product lifecycle stages, development of a product, product development, product lifecycle, product stategeis, pricing strategies, product phases http://www.lifecycle-performance-pros.com

Description: Certain issues remain unaddressed by the H-O theory such as, what happens to the international trade structure if the good's factor intensity changes? Product Life Cycle Hypothesis addresses this question. According to the theory a good goes through various stages in its life cycle. Each stage has different circumstance for the business about this product. These stages are as under: Stage I: Introductory stage in which the good gets invented and its commercial production begins. In the development of the product significant amount of expenditure is incurred on the research and development activities and then on its marketing as the good is new and people are unaware of it and its qualities. Production cost is inevitably high as the scale of production cannot be huge in the beginning as it has yet to capture consumers' attention. In this stage output is roughly equal to the domestic demand. then comes stage II Stage II: Product attains maturity In this stage. Market for it expands and so the profit. Therefore output increases to surpass domestic consumption. The availability of surplus opens the scope for export. Output reaches the peak before beginning to decline. Its production by other firms in other countries also begins as the technology by this time becomes known to others. The competition results in shrinkage of the foreign market share of the original company that invented the product. Stage III: In this stage product gets standardized. Its domestic output declines below the level of domestic consumption making its import a better option than to produce it. The goo is now labour intensive as against R&D (capital) intensive. this shift of factor intensity results in shifting the production from R&D abundant country to the the labour abundant countries. Cycle thus gets completed. #YOUCANLEARNECONOMICS #ECONOMICS Subscribe me @ http://youtube.com/c/EZClassesfaghsa Like me on Facebook @ https://www.facebook.com/faghsa/ Follow me on Twitter @ https://twitter.com/?lang=en

Product Life Cycle Stages, Product Life Cycle Strategies, Product Life Cycle Examples, Product Development Life Cycle, 4 Stages of Product Life Cycle, Product Life Cycle 5 Stages, Product Life Cycle Management, Product Life Cycle Growth, Explain the Stages of Product Life Cycle, Business Life Cycle, User First #ProductLifeCycle #ProductDevelopment #UserFirst

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Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the fourth and final video of our four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the decline stage of the product life cycle. We'll finish up this video and series with a discussion of how a businesses knowledge of their product life cycle can help them develop a more effective product mix.

Product Life Cycle | जानें क्या है Product की Life Cycle The Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. *Introduction Stage: In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.

This video explores the path products take through their lives - Introduction/Birth, Growth, Maturity, and Retirement/Decline. Also it will illustrate what choices need to be made at the Decision Point stage of a product's life.

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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.

Just as people go through infancy, childhood, adulthood and old age, the products and brands also goes through the same. In simple terms the PLC describes the stages through which the products passes. As the product moves through the stages of the lifecycle, the 4P’S changes accordingly. Introduction Stage This is the 1st stage of PLC. During this phase, the product is newly launched in the market due to this there will be more advertising and promotional activities in order to raise awareness among the customers. The price of the product can either be high in order to recover the cost quickly or it can be low to encourage adoption from the customers. It differs from company to company on how they set the price. The revenue is mostly negative at this stage as the costs are high. Growth Stage In this stage the revenue starts to flow in and the customers are more aware about the product in the market. The advertisement and promotional cost are lower as compared to the introduction stage. Due to this the pricing strategy now tends to be competitive pricing. Some more variants of the product can be made available in the market. Maturity Stage At this stage the pace of the revenue growth slows down. There will be little amount of profit that is generated by the product. The advertising and promotion focuses on reminding the customers about our product in the market. The company focuses on new product, changes in sizes, flavor change, etc. so that the customer purchase the product. Promotion is done to differentiate the product from the competition. Decline stage At this stage the product does not give the expected returns to the company. The sales figure goes down. The company starts to offer free products at lower price in order to finish the stocks. And finally the product is withdrawn from the market. Promotional expenses will be minimal. Therefore there are 4 stages of PLC. There is no time limit of each stage and it depends upon many factors like demand of the customers, promotions, price, etc. If you have any questions feel free to ask me. And if you enjoy this video do like, comment, share and subscribe. 4ps of marketing https://www.youtube.com/watch?v=Vc-60uodv38 What can be marketed https://www.youtube.com/watch?v=O83T7f5fBsA

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In this video you will learn meaning of Product Life Cycle, Author's definition for Product Life Cycle and finally different stages of Product Life Cycle.

PRODUCT LIFE CYCLE MARKETING MGMT

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Product Life Cycle | Product Cycle Factors | ENGINEERING STUDY MATERIALS Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages. Product life cycle The concept of product life cycle (PLC) concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. PLC management makes the following three assumptions:[citation needed] Products have a limited life and thus every product has a life cycle. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage. Once the product is designed and put into the market, the offering should be managed efficiently for the buyers to get value from it. Before entering into any market complete analysis is carried out by the industry for both external and internal factors including the laws and regulations, environment, economics, cultural values and market needs. From the business perspective, as a good business, the product needs to be sold before it finishes its life. In terms of profitability, expiry may jolt the overall profitability of the business therefore there are few strategies, which are practiced to ensure that the product is sold within the defined period of maturity. Extending the product life cycle Extending the product life cycle by improving sales, this can be done through Advertising: Its purpose is to get additional audience and potential customers. Exploring and expanding to new markets: By conducting market research and offering the product (or some adapted form of it) to new markets, it is possible to get more customers. Price reduction: Many customers are attracted by price cuts and discount tags. Adding new features: Adding value to the product to enhance its usability or to attract the attention of a wider customer base. Packaging: New, attractive, useful or eco-friendly packaging influence the target customers. Changing customer consumption habits: Promoting new trends of consumption can increase the number of customers. Special promotions: Raising interest by offering Jackpot and other offers. Heightening interest: Many of the following things attract many customers who match certain profiles: Eco-friendly production processes, good work conditions, funding the efforts of non-profit organizations (cancer cure, anti-war efforts, refugees, GLTBI, environment and animal protection, etc.) and the like. Something important to notice is that all these techniques rely on advertising to become known. Advertising needs the others to target other potential customers and not the same over and over again. Tags: product life cycle,product cycle,product life cycle strategies,product life cycle marketing,product life cycle theory,product life cycle costing,product life cycle in hindi,product cycle theory,product cycle model,product cycle in cad,product cycle in cad cam,product cycle in hindi,the product life cycle,marketing strategies,marketing management,marketing life cycle,life cycle assessment,product development,marketing,product life cycle management in hindiproduct life cycle,product cycle,product life cycle strategies,product life cycle marketing,product life cycle theory,product life cycle costing,product life cycle in hindi,product cycle theory,product cycle model,product cycle in cad,product cycle in cad cam,product cycle in hindi,the product life cycle,marketing strategies,marketing management,marketing life cycle,life cycle assessment,product development,marketing,product life cycle management in hindi #Engineering_Study_Materials

Jimena Ríos

Product Life Cycle | Marketing | Stages in Product Life Cycle | ENGINEERING STUDY MATERIALS Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages. Product life cycle The concept of product life cycle (PLC) concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. PLC management makes the following three assumptions:[citation needed] Products have a limited life and thus every product has a life cycle. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage. Once the product is designed and put into the market, the offering should be managed efficiently for the buyers to get value from it. Before entering into any market complete analysis is carried out by the industry for both external and internal factors including the laws and regulations, environment, economics, cultural values and market needs. From the business perspective, as a good business, the product needs to be sold before it finishes its life. In terms of profitability, expiry may jolt the overall profitability of the business therefore there are few strategies, which are practiced to ensure that the product is sold within the defined period of maturity. Tags: product life cycle marketing,product life cycle,product lifecycle management,new product development process,product life cycle costing,product life cycle animation,product life cycle example,product life cycle theory,product life cycle marketing strategies,product life cycle theory of international trade,product life cycle of coca cola,product life cycle in hindi,product life cycle management in hindi,benefits of product life cycle,product,life cycleproduct life cycle marketing,product life cycle,product lifecycle management,new product development process,product life cycle costing,product life cycle animation,product life cycle example,product life cycle theory,product life cycle marketing strategies,product life cycle theory of international trade,product life cycle of coca cola,product life cycle in hindi,product life cycle management in hindi,benefits of product life cycle,product,life cycle #Engineering_Study_Materials

product life cycle|Different stages of product life cycle telugu #productlifecycle #differentstagesofproductlifecycle #productlifecycletelugu

When attempting to promote a new product, the first step is to find out who makes up the customer base. After finding a target audience, advertise a product online with help from a college business instructor in this free video on marketing strategies and plans. Expert: John Niemira Bio: John Niemira is a business professional who has been in the business industry for many years. Filmmaker: Michael Burton

The concept of Product Life Cycle is fundamental for determining marketing strategy. Product life cycle is useful in explaining how a market evolves to changes in market conditions. It is used to manage a product portfolio and useful in understanding where to direct marketing effort. www.b2bwhiteboard.com

Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the third video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the maturity stage of the product life cycle.