Search results “Ppc marketing strategies”
Top 8 PPC Trends For 2019 - Pay-Per-Click Advertising and SEM Trends and Strategies
Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren't making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using. We put some URLs below for the top PPC Advertising Networks. 8 PPC Trends 2019: 1 - Shopping Ads and Product Ads Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy. 2 - PPC Advertising Automation and Testing Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS. 3 - Audience Targeting and Keyword Targeting Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular. 4 - Visual Search PPC Ads Ad formats like Google Hotel Ads will grow into other industries for different business products and services. 5 - Cross-Channel Tracking & Attribution Modeling Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising. 6 - Local PPC Advertising Options Local PPC Advertising campaigns and ads have become more popular 7 - Video Advertising For Branding and Conversions 8 - Different Campaigns for your Campaign Goals Helpful URLs for Pay-Per-Click Advertising Networks and Trends: Amazon Ads Homepage: https://advertising.amazon.com/ Google Ads Homepage: https://ads.google.com/home/ Facebook Ads Homepage: https://www.facebook.com/business/ads Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116 Bing Ads Homepage: https://bingads.microsoft.com/ Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1 LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en
Views: 4322 Surfside PPC
The Four C’s Of PPC (CTR, CPC, CPA And CR)
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #DigitalMarketing #DigitalMarketingSeries #Lapaas
Views: 60111 Intellectual Indies
Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel
SEO or paid advertising? Which one is better? In today’s video I’m going over the difference between paid advertising and SEO. Some people say you have to do SEO. Some people say you have to do paid advertising. Which one's better? Which one sucks? Why should you be leveraging any of them? Not only am I going to go over that today, but the answer is not what you're going to expect. Search engine optimization is how to get organic traffic, but paid traffic is just as important. __________________________________________ RESOURCES & LINKS: Comparing the ROI of Content Marketing and Paid Advertising: https://neilpatel.com/blog/comparing-the-roi-of-content-marketing-and-paid-advertising/ “How to Increase Your Search Traffic by 58% in 30 Days” (video): https://www.youtube.com/watch?v=TwQhVr9MXyE “One (Simple) Hack to Get More Website Traffic FAST” (video): https://www.youtube.com/watch?v=BbGCl5BP3Mk “5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video): https://www.youtube.com/watch?v=DcWZHqQ9Hg8 “The Best Alternative to Google Ads (My #1 Growth Hack)” (video): https://www.youtube.com/watch?v=5lW635Uo7dw&t=6s Read more search traffic tips on my blog: https://neilpatel.com/blog ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog TRANSCRIPT: There's four main pros of paid advertising. One, it can scale up as quick as you want. As you're willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California, If you do business in a specific city, you can also have your ads only show up within that city. That's a beautiful part about paid advertising. Three, you can leverage dayparting. Dayparting isn't common, most people aren't familiar with this and they're not using this. But if you're business is only around from 8 am to 5 pm, and let's say you're in the B to B industry, and you're looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one's going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you're not in business. The fourth thing, this is my favorite part about paid ads, is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you're landing page has 2000 words, people aren't really going to convert into a customer, or a lead, or a sale. They're probably gonna read your content. That's not what you want. You want them to buy, and that's the beauty of pay-per-click. You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher from a percentage of how many visitors you're getting to how many customers, than you can from SEO. With SEO, there's a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That's the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you've built up, doesn't go away. You can still maintain it and get it. Two, SEO traffic is free. And here's what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it's free because it's so much cheaper and in general, you can do SEO yourself. You don't have to pay an agency or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you'll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search, click on the organic listings. #NeilPatel #seo
Views: 22068 Neil Patel
How PPC will change in 2019 (and how you can prepare for it)
Are you falling behind on the latest paid ads trends? If you're looking to take your PPC strategy to the max in 2019, the PPC trends for 2019 in this video are sure to give you a competitive advantage and help you get the most bang for your buck when running paid ad campaigns. In this video, Eric Siu will share some of his favorite PPC predictions for 2019 and how to grow your business with paid advertising. One of the biggest trends is all about data, and how Google offline is able to use data to optimize your PPC. Amazon PPC strategy is also big on data, and you'll be able to leverage more data here than ever before. If you're ready to start using data in ads, 2019 will be the year - all three of the big platforms, amazon ads, facebook ads, and google ads will be pushing for more data driven ad management. Using video in ads is only growing in 2019. Expect to see more video than ever before. That's just a few of the top 2019 advertising trends. For more digital marketing advice - be sure to tune into our channel regularly and stay in touch with the blog at www.singlegrain.com - Single Grain is a digital marketing agency. —— ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ►Eric's Instagram: https://www.instagram.com/ericosiu/ ►Growth Everywhere Instagram: https://www.instagram.com/growth_everywhere/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: • What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast - http://www.growtheverywhere.com/ • Marketing School Podcast - https://www.singlegrain.com/marketing... • Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu Support Neil's Channel: • https://www.youtube.com/user/neilvkpatel -~-~~-~~~-~~-~- Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy" https://www.youtube.com/watch?v=YeKxOPGK8H8 -~-~~-~~~-~~-~-
Super Affiliate PPC Marketing Strategies
This video is from Affiliate Summit West 2009, which took place January 11-13, 2009 in Las Vegas, NV. In this panel, three top PPC super affiliates will reveal their exact strategies. Learn how to effectively use Google, Yahoo and MSN to drive inexpensive qualified traffic to any of your websites. - Anik Singal, CEO, Affiliate Classroom (Moderator) - Rosalind Gardner, CEO, WebVista, Inc. - Colin McDougall, CEO, VEO 2.0 Elite Certification Course - Amit Mehta, CEO, Performance Marketing Worldwide
Views: 8843 Shawn Collins
My 7 Favorite E-Commerce PPC Strategies
#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I'm an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing. I run 7 companies : https://guttulus.com/ - Personal Blog. http://bitgale.com/ - Photography. http://ppchire.com/ - PPC. http://pandapatent.com/ - Patent and Intellectual Property http://mtglion.com/ - Magic the Gathering. http://runrex.com/ - Marketing. http://tyguo.com/ - Consulting. You can find me on linkedin. https://www.linkedin.com/in/tyguo I look forward to sharing my experiences with you! Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons. At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you. PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons. Welcome to MTG Lion. I'm a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all. RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
Views: 160 Guttulus
Selling Google Adwords: How to Find PPC Clients - Prospecting Strategies For Advertising Agencies
2 Ninja Strategies to Find Local Businesses to Sell PPC Management Services to. These prospecting methods show you how to find companies already advertising with Google Adwords. PPC Power Pack: http://bit.ly/PPC-Power-Packs Lead Kings: FB Mastermind http://bit.ly/LeadKings Work With Me: http://bit.ly/RyanMarkets
Views: 2829 Ryan Moran
Google AdWords Tutorial - Step-By-Step Google AdWords Tutorial For Beginners
Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales. We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google's network, we can help you get started with our educational videos. What is Google AdWords? Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars. In addition, we answer what Google AdWords is in our video here: https://www.youtube.com/watch?v=faFflAUlyO8 Helpful URLs: We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more. Google Display Advertising Are you looking for a Google Display Advertising Tutorial rather than our version for the search network? We have a video showing how to set-up display ads and the different targeting options available, including placement targeting, audiences, remarketing, keyword targeting, and more. You can find our Google AdWords Display Tutorial here: https://www.youtube.com/watch?v=CRTlNFPQCHk Google AdWords Keyword Match Types Tutorial: https://www.youtube.com/watch?v=WhKkCzd-rL8 Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets. Google AdWords Editor Tutorial: https://www.youtube.com/watch?v=ZUpSZKVneoE Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes. Google Analytics Tutorial for Beginners: https://www.youtube.com/watch?v=v42sV_FX2DY Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions. Google AdWords Express Tutorial: https://www.youtube.com/watch?v=v3GfnyoPLCE Our Google AdWords Express Tutorial Google AdWords Keyword Bidding Strategy: https://www.youtube.com/watch?v=JuQlNs7fq30 Google AdWords Audience Manager Tutorial: https://www.youtube.com/watch?v=aZDGMBhCFKs Google AdWords Linked Accounts - Link AdWords to Google Analytics, Search Console, and YouTube: https://www.youtube.com/watch?v=tZzAAMU2oOE Import Google AdWords Campaigns into Bing Ads: https://www.youtube.com/watch?v=3Uz_bQ9wXN4 What is Pay-Per-Click Advertising (PPC)? https://www.youtube.com/watch?v=uK4M1YQ26HU What is Search Engine Marketing (SEM)? https://www.youtube.com/watch?v=X2gqgXvREdk Video Description: We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics. After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI). When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more. The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.
Views: 446580 Surfside PPC
Cutting- edge PPC Marketing strategy | PPC Advertising
Click here to discover how to drive sales to your products or services online with one simple formula: http://www.deytips.com/theformula Learn more about the formula here: https://www.youtube.com/watch?v=fGnsAwEB7OM --~-- For more business tips visit: http://www.deytips.com Sales funnel video: https://www.youtube.com/watch?v=lUZcN9a0puw In this video I share a cutting-edge PPC marketing strategy that will help you to improve the ROI of you PPC advertising campaigns. PPC stands for Pay Per Click marketing it this is basically when you pay every time someone clicks on one of your online advertisements. PPC advertising comes in many different forms from Google's Adword product where you bid for keywords to Facebooks advertisement solution where you place adverts based on peoples interests. PPC marketing is often overlooked as something that is way overpriced for small businesses however if you use it correctly you can really start to dominate your industry and make great sales and in this video I demonstrate a simple ppc marketing strategy that you can implement to help you improve your campaigns. Subscribe: http://www.deytips.com/subscribe Facebook: http://www.deytips.com/facebookpage Twitter: https://twitter.com/Deytips Pinterest: https://uk.pinterest.com/deytips/ Google plus: http://www.deytips.com/googleplus Udemy: https://www.udemy.com/u/sarmaddey/ LinkedIn: http://www.deytips.com/linkedin Share this video: https://youtu.be/3loinMk2jbU Business email: [email protected] Sam Dey
Views: 1237 Sam Dey
Lawyer Internet Marketing, How We Generated 275 Leads/Month With PPC
Find out what’s working today with lawyer internet marketing. How a divorce law firm 4 times their leads from 67 leads to 275 leads per month and reduced their cost per lead from $220 to $60. In this video, we cover what's working with lawyer internet marketing and what is the best fit for your law firm. ► FREE PPC BOOK FOR LAWYERS: The Attorneys’ Secret Guide to PPC Advertising On Google: http://www.attorneyppcsecrets.com/ -- LINKS -- 🎓 FREE BOOK FOR ATTORNEYS 🎓: The Attorneys’ Secret Guide to PPC Advertising On Google: http://www.attorneyppcsecrets.com/ More Great Content About PPC For Law Firms: ► LegalDynasty: http://legaldynasty.com/ ► PPC For Law Firms - How A Personal Injury Law Firm Uses PPC Marketing To Retain New Clients https://www.youtube.com/watch?v=K-LQpnSmfRU -- Subscribe to Legal Dynasty weekly updates: http://www.legaldynasty.com/blog/ -- Lawyer Internet Marketing - How A Divorce Lawyer Generated 275 Leads Per Month Using PPC -- PPC In this video Kevin Williams of Legal Dynasty is joined with the owner and managing member of a divorce law firm in New York. We talk to him about how we helped develop a powerful Lawyer Internet Marketing program for him. He originally was struggling to generate leads and his cost per lead was $220. After implementing some sound PPC strategies for law firms we were able to reduce his cost per lead to $60 and 4x the amount of leads his campaign generated. We cover topics about personal injury lawyer marketing including: ► His astronomical cost per lead running Google Adwords for his law firm alone. ► How do you measure your law firm’s results in Google Adwords? ► Legal dynasty helps lower cost per lead for his law firm. ► Advanced PPC marketing strategies for lawyers. ► Does PPC marketing work for all law firms ► Lawyer’s advice about Google AdWords PPC They have represented more matrimonial clients than any other law firm in New York. And today we're going to talk about how we helped him with this Pay Per Click campaign, how we turned things around, and how we are generating qualified leads for them at the moment. And also the impact it's having on this firm. His particular niche, divorce, is highly competitive. The market is saturated with attorneys and it becomes difficult to stand out. Especially if you're a relatively good lawyer or relatively good law firm and you're trying to get a system in place that's going to generate lead etc. Initially, he tried doing the Pay Per Click campaigns on his own. He started seeing results, but the biggest issue he faced was the high cost of leads. It made it very difficult to be profitable when the lead generation was costing as much as it was. He knew there was a better way to manage his law firm’s Adwords campaigns and Pay Per Click Management to generate leads more efficiently, more directed, and also more cost effective. He did not have the time to devote to learning the ins and outs of Adwords and the daily grind involved in getting the results that I was looking for. So that kind of led his to Legal Dynasty and his experience with us as a law firm PPC company. Watch the video to discover more. --- Related Content --- ► Digital Marketing For Lawyers - Ppc Vs Seo Vs Social Media - The Best Ways To Market Now: https://www.youtube.com/watch?v=VnDIKxlhTdM ► 10x The Amount Of Leads Your Lawyer Website Generates With PPC Testing https://www.youtube.com/watch?v=VZs_v9rLq0g&t=2s
Views: 169 Kevin Williams
PPC and CPC in Digital Marketing | Introduction to PPC & CPC | Digital Marketing
Learn SEO, SMO, PPC and Digital Marketing in Hindi, Download App Android App : https://goo.gl/8yLVji IOS App : https://apple.co/2L40Ngo PPC and CPC plays important role in a digital marketing. PPC and CPC stand for pay per click and cost per click respectively. PPC is also known as CPC. It helps to drive traffic to your website through ads and you pay Google for per click on your ads. Advertising on search engine is a most popular form of PPC/CPC where advertiser advertise ad for potential customers via SERP. In this video tutorial you will learn more about PPC/ CPC and its example. Our Latest Digital Marketing Videos Collection SEO Updates | Google March 2019 Update | First Reactions & Insights :- https://www.youtube.com/watch?v=veOvdkwUAFw Create App Install Campaign | Increase your App Downloads | Part 1 :- https://www.youtube.com/watch?v=FrZZnpd3UkU App Install Campaign | In depth practical Analysis of App Install Campaign Part 2 :- https://www.youtube.com/watch?v=_zR_Tre61bg What are Chatbots, Types and Implementation ? | A Beginners Guide – ( In Hindi) :- https://www.youtube.com/watch?v=rfP4VDkXZhc Digital Marketing Careers, Job Profile and Salaries in India in 2019 ( Hindi) :- https://www.youtube.com/watch?v=gPa24OUvMa0 SEO Tutorial | How to Rank #1 with SEO Friendly Website Design? :- https://www.youtube.com/watch?v=PH7KrxdyMCA Instagram Hacks | Top Tips to Create Engaging Instagram Content In Hindi  :- https://www.youtube.com/watch?v=dm3gKc2abbc What is Google Forms ? | How to Create Google Forms Explained Step by Step :- https://www.youtube.com/watch?v=IeMwRHKFPGo What is Google Tag Manager GTM? | Google Tag Manager Working & benefits Explained in Hindi :- https://www.youtube.com/watch?v=0NoEuZI5l4s What is Google Lens ? | How to use Google Lens Explained in Hindi :- https://www.youtube.com/watch?v=kNUrAC7gEbE What is Alexa Traffic Rank? | How to use Alexa for SEO in 2019? :- https://www.youtube.com/watch?v=hvlQ6UzNiWE How to do Basic OnPage Audit using Free Tool ? | SEO Tutorial :- https://www.youtube.com/watch?v=9u8uov01smU How to Check Do Follow & No Follow Backlinks in Hindi ? | SEO Tutorial :- https://www.youtube.com/watch?v=KUhvFnOGFyo What is DropShipping? | DropShipping Model | DropShipping Platforms :- https://www.youtube.com/watch?v=0jLfovBUnxc How Search Engine Works? Introduction to Search Engine 2019 | What is Indexing? :- https://www.youtube.com/watch?v=vaBQ4OmZO5U What is Google My Business - Part 1 | Setting up Google My Business Account | Step by Step Guide :-https://www.youtube.com/watch?v=5RWHL3NfJMA Google My Business 2019 - Part 2 | Complete Understanding of Google My Business Dashboard :- https://www.youtube.com/watch?v=eJC1LTUM5Cg Introduction to Local SEO 2019 | Google My Business | Local SERPs :- https://www.youtube.com/watch?v=QEjaQNdk6UQ Types of SEO | Black Hat SEO | Grey Hat SEO | SEO Tutorial :- https://www.youtube.com/watch?v=ZhYPrAYRQ-8 Please don’t Forget to Like, Share & Subscribe Subscribe: http://bit.ly/wscubechannel Facebook : https://www.facebook.com/wscubetech.india Twitter : https://twitter.com/wscube Instagram : https://www.instagram.com/wscubetechindia/ LinkedIn : https://www.linkedin.com/company/wscube-tech/ Google + : https://plus.google.com/+wscubetechjodhpur Youtube : https://www.youtube.com/c/wscubetechjodhpur Website: http://wscubetech.com
Views: 13130 WsCube Tech
Hyperlocal Marketing - Local Strategies for PPC & Online Marketing
I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
Views: 391 Outreach Digital
Advanced PPC #3:  Create your own automated bid strategies
#AdvancedPPC You don’t need to be a programer to take advantage of automation. Using automated bidding strategies will enable your campaigns to run better with less work. In this webinar, Gianluca Binellii will explain: what a bidding model is How to create the right bidding model for your particular campaign how to implement it in a script that runs automatically. Join us on January 31st for Gianluca’s presentation which will be followed by a panel discussion with two guest experts and the host, Joel Bondorowsky
Views: 508 SEMrush
Amazon PPC Tutorial From Beginner to EXPERT – COMPLETE Sponsored Ads Strategy, Step By Step
🎓Join My Amazon FBA Course: https://rebrand.ly/accel19 HOLY CRAP guys this video took me so long to make … Hope you find it incredibly valuable 😜😜 In this Amazon PPC Guide For Beginners I’m going to take you through Amazon PPC step by step, how does Amazon PPC work and how to setup & optimize Amazon PPC campaigns. This is exactly how I’ve used Amazon PPC in my own Amazon business to generate OVER $300,000 in sales. I wish that I’d had an Amazon PPC tutorial for beginners like this when I was starting because I had to spend thousands of $$$ to figure most of these things out the hard way! Don’t miss the THREE MOST COMMON mistakes that new sellers make. By the end of this video you will learn: ✅ What are Amazon Pay Per Click Ads & Why Do We Need Them? 2:30 ✅ Hack 1 The Secret to Winning with Amazon Pay Per Click 05:02 ✅ Hack 2 Make Amazon Ads Pay for Your Travel Expenses 11:55 ✅ Hack 3 Get $50 in free Amazon PPC click credits 12:39 ✅ How To Start Your First Amazon PPC Campaigns 13:12 ✅ What Is The Difference Between Automatic & Manual PPC Campaign? 16:37 ✅ Basic Definitions: Search Term, Keyword, Exact, Broad, Phrase Match 17:35 ✅ Amazon PPC Strategy 19:20 ✅ How to Setup Amazon PPC Campaigns In Campaign Manager 27:45 ✅ Amazon PPC Campaign Search Term Optimization 34:38 ✅ How To Use PPC Negative Match Keywords 42:10 ✅ Amazon PPC Bid Optimization 47:12 ✅ How Many Reviews Do You Need Before Starting Amazon PPC? 51:38 ✅ Most Common Beginner Mistakes 52:38 ✅ What To Do If You Still Need More Help 😉 54:45 Beginner & Advanced Tips & Tricks are spread within all of the above sections. Enjoy! ▬▬▬▬▬▬▬▬▬ TOOLS & RESOURCES ▬▬▬▬▬▬▬▬▬ 🏆 Use These Tools To Build a Million Dollar Amazon FBA Business 🔎 PRODUCT RESEARCH: Viral Launch (30% off with code 'NOMAD'): https://goo.gl/tUhoS8 Jungle Scout: https://goo.gl/jPgx8w Helium 10: https://goo.gl/jiMBPK 💬GET REVIEWS: Zonpages: https://goo.gl/j24cv7 Zonmaster: https://goo.gl/5b5884 💰PROFIT & GROWTH: Fiverr (Outsource For $5): https://goo.gl/DX3myf Sellics (Seller Tools): https://goo.gl/j1oDWC Splitly (Boost Conversions 100%): https://goo.gl/MjQsJW Clickfunnels (14 day free trial): https://rebrand.ly/clickf ▬▬▬▬▬▬▬▬▬ BUILD YOUR BUSINESS ▬▬▬▬▬▬▬▬▬ 👉 Get Help Growing Your Amazon Business To 7 Figures 🎓Amazon FBA Training: http://nomadmillionaire.com/accelerator 👨‍🎓 FREE 2019 Amazon Hacks & Tips: http://nomadmillionaire.com/insights ▬▬▬▬▬▬▬▬▬▬▬▬ ABOUT ME ▬▬▬▬▬▬▬▬▬▬▬ 👋 Who Am I? My name is Myles and I'm no different to you. Two years ago I left a dead end engineering job to travel the world and become financially free. I had a few failed starts - but I found Amazon FBA and the rest is history. Since learning how to sell on Amazon I've sold over $3,100,000, built the dream life for myself and helped thousands of people to escape the 9-5 grind for themselves. My dream and life goal is for as many people to reap the rewards of financial freedom that I've been lucky enough to receive. Join me if you want to learn how to start Amazon FBA, private label, how to earn passive income, make money online and live the best life possible. You have the power to change your life forever - it just takes a start. 🙋‍♂️ My Full Story: https://goo.gl/N1TkQC ⛵My Sailing Youtube Channel: https://rebrand.ly/nomadsailing One last request - if you enjoyed this, please leave me a comment, like & subscribe - it REALLY helps the channel grow! Thank you for watching and I’ll see you in the next video. Cheers Myles
Views: 71366 Nomad Millionaire
How to Set Marketing Goals - Surfside PPC Marketing Lesson #9
Learn some simple tips for how to set marketing goals. This is a simple guide for setting marketing goals for your business. It can be difficult to understand how to use goals and how to set them for your business, so hopefully, this video helps make it a bit easier. I prefer to focus on one Key Performance Indicator and focus on growing that. With that growth, you can achieve your goals and realize that other parts of your business are growing as well. For example, you should focus on improving your website traffic because it can help you grow all aspects of your business. 3 Steps to Setting Marketing Goals: 1. Start with a statistic you want to improve 2. Choose a realistic monthly growth percentage 3. Create a monthly plan to improve the statistic - Choose 1 Key Performance Indicator, a Growth Percentage, and an Action Plan. - Don't focus on 10 different goals at once. - Stick to your Action Plan.
Views: 340 Surfside PPC
Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!
Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018 FREE Adwords Blueprint: Temporarily Unavailable - Join the FB Group below to get updated on when it's complete LEAD KINGS: Lead Generation Mastermind (FB Group) Join Now - http://bit.ly/LeadKings Contact Me Here: http://bit.ly/RyanMarkets Table of Contents: I. Introduction Adwords Pay Per Click II. High-Level Google Adwords Strategies III. How Google Adwords Works IV. Google Adwords Keyword Research V. Adwords Landing Page Design (PPC Optimized) VI. Google Ads Power Editor Tool VII. Split Testing Ads VIII. Adwords Campaign Setup IX. Adwords Optimization Strategies & Techniques INTRODUCTION This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish. This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns. Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more… So buckle up, because this is going to be a long one! - Connect With Me on Social - Twitter Account: http://bit.ly/Twitter_RyanMarkets Instagram Account: http://bit.ly/Instagram_RyanMarkets
Views: 8061 Ryan Moran
Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads
In this detailed video, I share with you a lucrative Facebook marketing strategy to help you make six figures or more online. Subscribe here to learn more of my secret facebook marketing tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Everyone says it's hard to make money, and that you need money to make money. That's a bunch of BS. Today, I'm going to share with you how I built a six-figure business in 90 days using Facebook ads and how you can too. Sign up for Facebook Ads then sign up for Webinar Jam. Webinar jam is a webinar software that allows you educate and sell people online. You see all these ads on YouTube and Facebook for people saying, 'register for my webinar.' Why do you think they're doing them? It's because it's an easy way to make money, and I hate to say it most of the people who are doing this, suck at everything other than selling on the webinar. They don't have that many skills. Why don't I do it anymore? I don't care for the money, but I'll share with you how you can do it step by step, so the first thing, as I mentioned, sign up for Webinar Jam. Webinar Jam is a software that allows you to do a webinar and sell on there. They also have this other software called EverWebinar, which you'll also need, and it allows you to do a webinar once, but make it recorded so that way your webinar continuously seems like you're holding a new one every 15 minutes. So, people can sign up and then join your webinar. Now that you've got your webinar up and running and going create a webinar. The webinar can be on anything, how to create an Amazon business, how to do something that you're good at. Something that other people want to learn. So with your webinar, the first part is educating. The first 30 to 40 minutes of your webinar presentation should be educating. Showing tips, techniques, strategies that they haven't seen before. And then after you did that you're like, 'Hey, did you like these techniques?' Did you think they were amazing? There are amazing techniques, but I have ones that are way better. Would you like to hear those? Do I have your permission? And the reason you are asking their permission, is because you're asking them, hey, can I sell you something in other words, right? Then, on the webinar, sell it to them for a price. The price could be a thousand bucks. Usually, you want to have somewhere between $500 and a thousand five hundred. But the price that you choose has to be discounted. So, if you're selling it for $500, the original price needs to be $2000, $3000, or whatever it may be. With Webinar Jam, you can also put a countdown clock. Right in their settings, they break down that you can put a timer. When you put a timer, it tells people that this offers only valid until the end of this webinar or the next week, or whatever you decide that you want to end up using. And when you do that, people know time sensitive. And when it's time sensitive, they're much more likely to buy instead of thinking if they want to buy. Now that you've got the webinar up and running, you want to drive traffic. Through Webinar Jam, you can just throw up a landing page, get people to opt-in. You want to keep it simple. Maybe have an image of you. Tell people what they are going to expect on the webinar, and then an opt-in. And then when there's opt-in, you can use Twilio, people will get a text reminder, and they'll start joining. And then as they join and they show up to the webinar, you'll start getting sales. And when you are having your webinar timing so when they can sign up and listen to it, make sure you have a webinar that starts every 15 minutes. Remember, it's recorded, you don't have to be in the webinar every 15 minutes. Instead, other people can just join whenever they want, that means that when you're sleeping, you could be making money. How to Make Money With Facebook Ads - The Numbers And you give you a rough idea; I was selling a thousand dollar product. For every hundred webinar registrations, I would get 3.6 sales, and roughly 20% would refund. I would still make well over $2000, and for those hundred webinar registrations in general, I would be paying six bucks per webinar registration. So, that means I'm spending $600 to make more than $2000, right, I don't know what the exact math works out to, but I think it's around like $2500, or $2800, after refunds or even three grand, whatever it may be. But the point I'm trying to say is, the math works out well. Facebook advertising can be extremely lucrative if you have the right Facebook marketing strategy.
Views: 153691 Neil Patel
Learn Everything About Google Adwords(PPC) In Hindi | From The Beginning
learn everything about Google Adwords(PPC Campaign) from the start step by step in hindi. google adwords help us to target people who search on google by targeting specific keywords and it is not only for google search engine we can even show our ads on google network partner websites too. in google adwords(some people call it ppc) we can run ads for search network, display network, shopping ads, video ads and universal app campaigns. I hope this video will help you in learning and understanding ppc campaign and if you want me to make video on any other topic on google ads please comment it and do not forget to watch my other videos on facebook ads. __________________________________________ LIKE***SHARE***SUBSCRIBE _____________________________________________________ Subscribe My Channel: http://bit.ly/2uLuw8E __________________________________________________ Follow Me:- Facebook: https://www.facebook.com/RealA3Brothers/ Instagram: https://www.instagram.com/akash0singh0/ Twitter: https://twitter.com/IAmA3Brothers ____________________________________ If You Like This Video Then Please Share It & Subscribe To My Channel For More Funny Videos
Views: 57825 A3 Brothers
No Experience Make $100000 Doing Pay Per Click Marketing
#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I'm an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing. I run 7 companies : https://guttulus.com/ - Personal Blog. http://bitgale.com/ - Photography. http://ppchire.com/ - PPC. http://pandapatent.com/ - Patent and Intellectual Property http://mtglion.com/ - Magic the Gathering. http://runrex.com/ - Marketing. http://tyguo.com/ - Consulting. You can find me on linkedin. https://www.linkedin.com/in/tyguo I look forward to sharing my experiences with you! Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons. At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you. PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons. Welcome to MTG Lion. I'm a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all. RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
Views: 5817 Guttulus
SEO vs. SEM vs. PPC | Marketing Hack of The Day by Solomon Thimothy
What's the similarities and differences between SEO, SEM, and PPC? What are the pros and cons? It's important to understand these terms so you can successfully implement them into your marketing strategies. They're strategies that could be effective for your business and you may not even know! Learn how to improve your efforts and generate quantifiable results in today's MHOTD episode. #MHOTD Get the latest marketing hacks sent right to your inbox: http://go.clickx.io/marketing-hacks/ --- Visit our blog for more growth tips: https://www.clickx.io/blog Follow us: https://www.facebook.com/clickx.io https://www.twitter.com.com/clickx.io https://www.instagram.com/clickx.io
Views: 9243 Clickx
"Advanced PPC: How to target users at different stages of the decision making funnel   "
#AdvancedPPC #FunnelMarketing Hit, Hit, Sale – Funnel Marketing Strategies with Paid Media Channels By the end of this webinar, you will have insight into 15 different strategies that can be used across the various paid media channels to help encourage potential customers down the purchase funnel. From awareness right the way through to purchase, Samantha will give you the ideas and inspiration to help you build a paid media strategy for your business or your clients.
Views: 776 SEMrush
Web Marketing Strategies - SEO - PPC - SMM
http://www.seo-services.com explains the three main web marketing strategies. Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM). SEO Services uses a blend of these strategies to form a well rounded website marketing plan. There are three main strategies that comprise a balanced web marketing plan. Each tactic has distinct features that make it a valuable asset. SEO Services uses a blend of all three strategies for our clients, and In the next 3 minutes we'll explain how to choose the best mix of web marketing disciplines for your business. The three tactics are Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) and the distinctive features of each tactic include Traffic Volume, Visitors, Cost, Visibility, Results, Control, Purpose, and Shopper Type. Letʼs start with Traffic Volume. SEO yields a high volume of traffic directly to your website. PPC provides a varying number of visitors to your website based on how much money you are willing to spend. SMM traffic is directly related to how often you publish content on your blogs and social networks. Most of those the hits to your blog and social networks are from returning customers, but SEO and PPC both provide almost exclusively new visitors. Neither the SEO or SMM tactics require any fees per click. The only cost for SEO and SMM are the fees to a marketing agency to create the content and links. PPC marketing requires payment for each click on your ad. Depending on the industry the cost per click can be very high. SEO is a process that requires a longer period of time before you will see your website on search engines, but PPC and SMM can both be launched and viewed almost immediately. However, SMM is slow to produce results. Both SEO and PPC can provide instant results. Since SEO is based on search engine algorithms that are subject to change, marketers only have some control on the results. PPC users have complete control on when, where, and how their ads are shown. SMM is fully controlled by the marketer, but since it is based in a social environment, businesses have limited control on how their products are reviewed and interacted with on the social networks. SEO and PPC are both great engines to drive new sales and leads to your business. SMMʼs purpose is based mainly on branding and communication with new and returning customers. Finally, SEO and PPC will drive shoppers lower in the sales funnel, which means they will be more likely to make a purchase. SMM typically yields consumers who are just discovering your products or are in the early research stage of shopping. SEO Services employs a blend of each of these marketing tactics to drive new customers to your website to help your business compete on the internet and win.
Views: 1232 SEOServicesAZ
Advanced PPC Tips Higher Returns With Your Marketing w/ Dan Barrett
In this CarrotCast episode, we sat down with PPC master and owner of AdWords Nerds, Dan Barrett. Dan discusses: His story of how he took he has built his PPC company. Why the workspace environment is important. How and why he has found the real estate investor niche PPC market. How his team conducts PPC studies and tests. Why he built a huge, very informational and complex PPC report. What he looks for in ROI in his client's accounts. https://carrot.com/real-estate-ppc-marketing-master-dan-barrett-02/ We’re pretty darn excited to officially launch our own podcast on LIFE, INCOME, and REAL ESTATE called the CarrotCast. Check it out and if you like it...be sure to subscribe! https://itunes.apple.com/us/podcast/carrotcast-amplify-your-life/id1128895643?mt=2 ==========================­­­­­=== Be sure to SUBSCRIBE to our Channel for More Videos: http://www.youtube.com/user/OnCarrot ====================================== InvestorCarrot https://carrot.com Facebook: https://www.facebook.com/InvestorCarrot/ Twitter: https://twitter.com/investorcarrot ========================================­­­­­===
Views: 2568 Carrot
Adwords Marketing Strategies by Expert PPC Manager
If you like wasting your money on worthless search engine armatures, then don't bother watching this video. This short presentation is only for serious business builders who want extreme profits!
Views: 95 adwdsppc2
The Top 7 PPC Marketing Hacks of the Year
Unusual tips and strategies to supercharge your PPC marketing efforts - Chatbots, Facebook Ads, Google AdWords, Remarketing, Google Display Network, and more!
Here's How Organic Marketing Strategies Can Pay Off More Than PPC in the Long-Term
For any business aiming to build a successful online presence in the long-term, organic marketing is a much wiser investment and can help your digital footprint to actually expand over time. Let's talk in a bit more detail about what organic marketing is, how Google ranks your brand, and where PPC can fit into an effective long-term strategy. Read the full blog article at https://www.countingworkspro.com/blog/organic-marketing-strategies-can-pay-off-more-than-ppc-long-term
Views: 36 CountingWorks PRO
Executing digital marketing strategies | PPC | SEO | Display | Retargeting | Social Marketing
Check My Website : http://suhaibalkhateeb.com/ ✔ Executing digital marketing strategies | PPC | SEO | Display | Retargeting | Social Marketing | A/B,Multi Variant Tests ✔ Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment ✔ Work closely with Creative, Research, and Strategy teams to align marketing messaging and brand position with the execution on digital channels ✔ Test campaign marketing messages,call to actions, banners, page layouts/design and AD performance. ✔ Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) ✔ Develop hypotheses, testing roadmaps and reports for A/B and Multivariate tests ✔ Collaborate with internal team members to create landing pages and optimize user experience ✔ Utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points ✔ Budget tracking for all digital marketing activities ✔ Optimize site/page performance to increase clicks, conversion and engagement rates ✔ Measure the effectiveness of digital marketing efforts – regularly analyzing and creating actionable reporting on all digital marketing initiatives overseen by the position, including website(s), organic search rankings, paid search metrics, email campaigns, social media, etc., to continuously optimize overall online mix and performance. ✔ Keyword research, analysis, and implementation into content and other aspects of websites. Actively test/analyze and improve. ✔ Improving the usability, design, content and conversion of the company website ✔ Responsibility for planning and budgetary control of all digital marketing ✔ Conceptualize and design new landing page design new SEM landing pages to increase engagement rates and conversion rates. ✔ Implement off-page SEO content strategies such as coding.
Views: 535 suhaib al-khateeb
Man vs Machine: How to Future-proof Your PPC Job | PPC Marketing | Digital Marketing | Simplilearn
In today’s digital economy, new technologies like AI and Machine Learning pose a threat not just to offline jobs but to digital ones too. As PPC tools become more and more capable of automating recommendations, how safe is your PPC job? What skills will help you future-proof your PPC job in the era of AI and machine learning? Join Brad Geddes in this informative webinar as he tells us: 1. The impact of machine learning on internet marketing strategies and the job market 2. Man vs. machine as it relates to the PPC optimization process 3. What a machine can and cannot do 4. Future job roles and how you can structure your career in this domain About the Host: Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars. #DigitalMarketing #PPC #AdWords #PPCTutorial #DigitalMarketingTutorial About Simplilearn's PPC specialist certification training course: The Pay Per Click (PPC) Master’s Program will give you the advanced skillsets necessary to excel in this increasingly vital online marketing discipline. You’ll learn the many facets of paid marketing, including PPC, display ads, conversion optimization and web analytics. This course will prepare you to create compelling, targeted campaigns and drive increased traffic to your websites. The PPC Specialist Master’s program is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives. The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist. Why become a PPC Specialist? Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI. There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 1. PPC is among the top six job roles listed on Indeed.com 2. There are 5000+ jobs in the USA and 4,600+ jobs in the UK that require PPC skills 3. In India, there are 2400+ jobs on Naukri.com for PPC specialists Who can become a PPC specialist? PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists: 1. Marketing managers 2. Digital marketing executives 3. Marketing and sales professionals 4. Management, engineering, business, and communication graduates 5. Entrepreneurs and business owners Learn more at: https://www.simplilearn.com/digital-marketing/ppc-specialist-masters-program-training?utm_campaign=PPC-Webinar-FyLQMUuFKgs&utm_medium=Tutorials&utm_source=youtube For more information about Simplilearn’s courses, visit: - Facebook: https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn - LinkedIn: https://www.linkedin.com/company/simplilearn - Website: https://www.simplilearn.com Get the Android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0
Views: 942 Simplilearn
What is PPC? Pay-Per-Click Marketing
Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner. Website: https://vixendigital.com/ Get a free PPC consultation: https://vixendigital.com/free-ppc-consultation Twitter - https://twitter.com/vixen_digital Google+ - https://plus.google.com/116553176181475181715 LinkedIn - https://www.linkedin.com/company/22002688/
Views: 2605 Vixen Digital
PPC Strategies Made Simple
PPC Strategies Made Simple
Learn PPC Marketing From A Pay Per Click Agency Expert
http://www.superfastbusiness.com/ - Discover the secrets to effective Pay Per Click, go beyond free traffic and gain top-level remarketing strategies from this exclusive training course from James Schramko. Visit the SuperFastPPC site now to start your training. http://www.superfastbusiness.com/ members may access it for free...
Views: 822 SuperFastBusiness
7 Common Google AdWords Mistakes to Avoid
Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be difficult to learn for beginners, new advertisers many times make mistakes and don't ever test Google AdWords again. That's why we put together this video, so you can look at some common errors that advertisers make. Helpful URLs: Negative Keyword List from TechWyse: https://www.techwyse.com/blog/pay-per-click-marketing/75-negative-keywords-that-every-adwords-campaign-should-include/ Ubersuggest Keyword Tool: neilpatel.com/ubersuggest/ Google AdWords Tutorial: https://www.youtube.com/watch?v=rMvSWDtZGVo Google AdWords and Bing Ads Keyword Match Types: https://www.youtube.com/watch?v=WhKkCzd-rL8 Google AdWords Keyword Bidding Strategy: https://www.youtube.com/watch?v=JuQlNs7fq30 Google AdWords Quality Score and Ad Rank Explained: https://www.youtube.com/watch?v=Yy2wX2qCCuY 7 Google AdWords Mistakes: Mistake 1 - Opting into the Search Network and Display Network at the same time. The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads. Mistake 2 - Not Using Negative Keywords. Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions. Mistake 3 - Not Optimizing for Conversions. People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar. Mistake 4 - Poor Keyword Research and Bidding on Broad Match Keywords. Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you. Mistake 5 - Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns. There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything. Mistake 6 - Only Creating 1 Ad Variation and Not Using Ad Extensions. Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information. Mistake 7 - Not Understand the Goals of Google AdWords Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.
Views: 93685 Surfside PPC
How To Create INSANELY Profitable Amazon PPC Campaigns! The 2 SECRETS REVEALED!
Amazon FBA Heroes Course + Full Support & Guidance: https://fbaheroes.com/p/fbaheroes Today I show you how to create an INSANELY profitable Amazon PPC Campaign! Hope this helps you all out a ton! Let's get this products rocking and rolling! ★☆★ (FREE eBook) The 5 Core Essentials to Finding a Profitable Product:★☆★ ► https://goo.gl/CAEQCq ★☆★Jungle Scout:★☆★ ► https://goo.gl/ZK4jpE ★☆★Keyword Inspector:★☆★ ►https://goo.gl/DpKj3a ★☆★ Merchant Words (GET 70% Off)★☆★ ► https://goo.gl/VfGfE3 ★☆★Join Our Amazon FBA Heroes Facebook Group:★☆★ ► https://goo.gl/UCfgx6 ►Instagram: https://goo.gl/mMVhD9 ►Facebook: https://goo.gl/vomwio ►My YouTube Channel: https://goo.gl/eFEMmN
Views: 96174 Derrick Struggle
PPC Tutorial For Beginners | Introduction To Pay Per Click
Pay Per Click (PPC) Foundations – Introduction to PPC This video will help you learn, what is PPC often known as Pay per click or paid search even SEM. With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel. So here are the basic things taught in this lesson: • How PPC can drive valuable and measurable traffic without wasting valuable advertising spend • What is paid search or PPC advertising • Distinguishing the paid search results and organic search results • Learn how display advertising can complement paid search advertising • List situation when PPC could benefit a digital marketing strategy • What is PPC cycle and the multiple steps involved in the PPC cycle • PPC Use cases • Advantages of PPC • Three Rs of PPC Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube For more updates on courses and tips follow us on: - Facebook: https://www.facebook.com/Simplilearn - Twitter: https://twitter.com/simplilearn Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0
Views: 34277 Simplilearn
Expand Your Agency: How To Win PPC Business
Is business growth your top goal for 2016? We’re here to help you make it happen. Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them. During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies. During this webinar, you'll learn: -How to pitch clients on new digital marketing strategies -Who to target from a PPC, ad buying, and remarketing perspective -How to counter common objections and skepticisms
Views: 1293 WordStream
Digital Marketing for Beginners: 7 Strategies That Work
New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic. Subscribe ► https://www.youtube.com/AhrefsCom?sub... *************************************** Additional Digital Marketing Tutorials and Resources SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►https://www.youtube.com/watch?v=DvwS7cV9GmQ Keyword Research Tutorial ►https://www.youtube.com/watch?v=OMJQPqG2Uas How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM *************************************** SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on... There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website. But where do you even start? And which strategy works best for you? In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with. These will help you cut through all the noise and focus on the ones that will produce the best results for your website. An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase. Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across. The 7 strategies covered in this training include: 1. Blogging with SEO in mind 2. Invest in video content (hint: YouTube) 3. Social media marketing 4. Paid advertising 5. Podcasting 6. Email marketing 7. Forums and community boards While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next. Reap the benefits of marketing on the internet and grow traffic to your business. Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #digitalmarketing #internetmarketing #onlinemarketing
Views: 6629 Ahrefs
WordStream Webinar | How to Win PPC Business and Expand Your Agency
In this WordStream webinar for agencies, Erin Sagin goes over best practices for digital marketing PPC tactics. Erin covers how to pitch to clients on new digital marketing strategies, how to counter common objections and skepticisms, and who to target from a PPC, ad buying, & remarketing perspective. To learn more about another strategy successful advertisers are using to lower their cost-per-lead, check out: https://bit.ly/2MvT0J7 Twitter: https://twitter.com/unbounce LinkedIn: https://www.linkedin.com/company/unbounce/ Instagram: https://www.instagram.com/unbounce/ Facebook: https://www.facebook.com/Unbounce/
Views: 171 Unbounce
2017 Internet Marketing Plan for Plumbers, AC & Heating Contractors (SEO, PPC, Social Media & More)
Are you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it relates to your internet marketing & lead generation strategy? Have you put together an updated plan based on all the the changes in the Online Space? On this training I'll be unpacking "Your 2017 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Plumbing or HVAC business going into the New Year. http://www.plumbingmarketing.net
PPC Marketing | Pay Per Click Best Practices for Roofing Businesses
If you own a Roofing Business, your digital marketing strategy should include PPC marketing because, as you know already, half the battle is finding and attracting new business. Some of this is by word of mouth, but these days most of it is done through digital marketing strategies like PPC marketing. But, it can be challenging to figure out the right strategies for PPC marketing that will actually generate new leads and customers for your roofing business. That's why in this video, we go over some of the basic of PPC marketing for roofing companies. In this video: ~ We talk about the importance of keyword research, local SEO, and commercial intent keywords. ~We also talk about weather-based marketing, as well as goal setting and performance indicators. ~Finally, we get into how to track your ROI from your PPC marketing campaigns. So if you own a roofing business and want to learn how to make your digital marketing more effective, check out this video today! For more information including this video, step-by-step written instructions and a infographic on this topic, see our site: https://sempermarketing.com/pay-per-click-management-roofers-best-practices/ -------------------------------------------------------------------------------------------------------------- #PPCMarketing #RoofingLeads #PayPerClickMarketing #DigitalMarketing
Views: 12 Semper Marketing
Bing PPC Tutorial for Beginners - Pay Per Click Tips & Strategies
Go Here To Learn How To Build An Online Business In 2018: https://EarnEasyCommissions.Com Thanks for watching my video on How to get started with Bing PPC marketing center... Remember To Subscribe To Our Channel: https://www.youtube.com/user/ChuckNAndyChannel/?sub_confirmation=1 Visit Our Blog For More Tips & Strategies @ http://ChuckNAndy.com Lots of marketers forget that there is another search engine, Bing.com that hundreds of millions of visitors use per month. Yes, it's not as big as Google but there is still plenty of traffic that you can gather with a fraction of the cost. Marketing on Bing opens up the door for us marketers, who are interested in search engine PPC without forking out a ton of money. If you understand search engine traffic, you would know that this is one of the warmest traffic you can generate. Think about it... The only reason why people use search engines is to find things. These are people who are actively looking for what you can offer. Now, imagine being able to place an ad right in front of their eyes for them to see. Imagine being able to reach out to them and tell them you have the solution to their problems. How Bing PPC works is exactly that. The great news is, you only pay when the user clicks on your ad. Which the user will then be directed to your landing page of choice. So if this interests you, then be sure to watch this video all the way to the end so that you can start driving traffic using bing PPC. http://chucknandy.com/ Visit Our Blog For More Affiliate Tips & Strategies Again, Thanks for watching my Bing PPC Tutorial for Beginners - Pay Per Click Tips & Strategies. Feel free to share the video with your friends by using this link here: https://youtu.be/cbTSh0jeyys
Views: 16509 Chuck Nguyen
Google Ads Bid Strategy for Beginners | SEM, PPC, 2019 Digital Marketing Tutorials
Yo! My name is Brady and I have been working in Digital Marketing for a little over 8 years and wanted to share some of my experiences and tactics that I've had success with in my career. In this video I went over some basics about setting up an SEM Google Ads campaigns bidding strategy. I currently work at an Advertising Agency managing over $200,000 per month in ad spend on Google Adwords / Bing Ads / Etc. Let me know if you have any questions or want to add on to anything I mentioned in this video! You can email me directly at: [email protected] Thanks!
Views: 33 Heinrich Digital
Advantages of Adding PPC Advertising To Your Marketing Strategies
View more details at https://tinyurl.com/ycr6h3nr
Views: 1 Darren Whitelow
Keyword strategy for SEO & PPC Digital Marketing channel By: Ranjan Jena | eMarket Education
Ranjan Jena explaining in his live training session "Why the number of keywords targeted in SEO is lesser compared to the possibility of targeting many keywords in Pay Per Click marketing?" For digital marketing (SEO, PPC Google AdWords, Social Media, Google Analytics) training needs for Individual or Corporate either online or offline, please contact through mail; [email protected] or call landline; 080-40942318 --- A Digital Marketing Learning & Imparting Program. Produced by Ranjan Jena (Founder & CEO, eMarket Education) Note: New Videos are promoted in eMarket Education channel, and have been stopped in OnlinPaidLook channel, to maintain a single point of contact for all latest videos from Ranjan Jena for digital marketing learnings. Digital Learning Channel: www.onlinepaidlook.com | www.eMarketEducation.in (Digital Marketing Training Institute: Offline & Online | Individual, Corporate & Colleges) #972/D, 1st Main Road, Ashraya Towers, S T Bed, Koramangala, Bangalore - 560034 (Karnataka). Email: [email protected] | Tel: +91-7760969452 Produced and broadcast in Public Interest towards digital marketing learning & awareness. Copyright Statement: All rights reserved ‘eMarket Education / Ranjan Jena’. This content is available for mass viewing only through this platform or through any other platform as presented by eMarket Education from time to time. Any un-authorized download of this content for any personal or commercial use is restricted. Un-authorized use of the content or any part of the same for mass viewing or broadcast or use in other productions without written permission of the producer is illegal and may violate copyright laws.
Understanding Google Adwords Bid Strategies - Google Adwords PPC Tutorial
Learn all the latest google adwords bid strategy from basic to its best fit use in your campaign. Following are the bid strategies that i have expalined in this session - 1.Target Search Page Location Bid Strategy 2.CPA (Cost Per Acquisition) Bid Strategy 3.Outranking Share Bid Strategy 4.ROAS (Return On Ads Spent) Bid Strategy 5. Maximise Clicks Bid Strategy 6. Maximise Conversion Bid Strategy 7. Enhance CPC 8. Manual CPC For more clarification on google adwords bid stratgy please get in touch with me by commenting or visit my site and connect with me at http://www.diigitus.com/contact-us/ Happy Learning! #PPC #Googleadsbids
Views: 9245 Ashwini Bissa
5 Best PPC and Affiliate Marketing Strategies
Views: 2 Peter Sauer
Digital Marketing For Small Business | Lead Generation Strategies | SEO | SMM | SEM | PPC |
Generate leads and increase revenue through Digital Marketing with Opteamize. Get the best out both organic and paid marketing methods. Organic - Content Creation, SEO, Local SEO, Social Media, etc. Paid - Google Ads (SEM), LinkedIn Ads, Facebook Ads, Email Campaigns, etc. Optimize your business with Opteamize. Like and subscribe for more great content. OPTEAMIZE IS THE BEST CHOICE FOR LEAD GENERATION Website: https://opteamize.in Get A FREE Website Assessment: https://opteamize.in/site-checkup/ 5 Reasons Why Small Businesses Should Emphasize Digital Marketing (Blog): https://opteamize.in/small-businesses-digital-marketing/ SEO Services: https://opteamize.in/seo-services/ SEO Strategy: https://opteamize.in/service/seo-strategy/ Basic SEO Strategy for Small Businesses (Video): https://www.youtube.com/watch?v=OcQldEPP1ss Gain More Out of Digital Marketing (Blog): https://opteamize.in/need-benefits-digital-marketing/ Social Media Marketing services: https://opteamize.in/social-media-marketing-services/ Search Engine Marketing / Pay Per Click services: https://opteamize.in/search-engine-marketing-services/ GET IN TOUCH WITH OPTEAMIZE NOW Contact: https://opteamize.in/contact/ Call: 044-22282472 Email: [email protected] Whatever be your business, generating leads for you is our business! FOLLOW US ON SOCIAL MEDIA Facebook : https://www.facebook.com/opteamizeIN/ Twitter : https://twitter.com/opteamizeIN Instagram : https://goo.gl/j3aucv LinkedIn : https://goo.gl/ioppTU Pinterest : https://in.pinterest.com/opteamize/ LET'S ENHANCE YOUR BUSINESS TOGETHER!
Keyword Bidding Strategy for Google AdWords and Bing Ads PPC Advertising - Keyword Bids Tutorial
Check out our Google AdWords Keyword Bidding Strategy that works great for Bing Ads too. PPC Advertising and AdWords keyword bids can be difficult to figure out so we try to make it simple by giving you a quick tutorial. Our keyword bidding process has worked for us in the past to organize our Google AdWords and Bing Ads campaigns and drive results. You definitely want to start by viewing our tutorial for Google AdWords keyword match types if you are unfamiliar with broad, modified broad, phrase, and exact match keywords. We will not cover these topics in the video when we go through our cascading bidding strategy in Google AdWords. Google AdWords keyword bids are important because it represents how much you are willing to spend to enter the AdWords auction. If your bids are too low, you will be priced out of the auction. If your keyword bids are too high, your costs might exceed your revenue, leaving you with a negative return on investment (ROI). Our Google AdWords and Bing Ads keyword bidding strategy and keyword bidding process will give you the tools needed for success. You need to understand why you bid certain ways, how landing pages factor into your bids, how to set-up your Google AdWords ad groups, and how to avoid competing with yourself during PPC Advertising.
Views: 10375 Surfside PPC
Amazon FBA Product LAUNCH! How To Rank #1 With ONLY PPC!
FBA Fast Track Course + 1- on-1 mentorship from me: https://www.freedomfba.com/amazon How To Start And Scale Your Amazon FBA Business Free Training: FreedomFBA.com/Training Amazon FBA Product Launch with ONLY PPC?! How to rank on Amazon FBA & execute a profitable Amazon product launch strategy is getting more difficult in 2019. I’m going to walk you step by step through an Amazon Product Launch. We will mainly discuss using PPC to rank on Amazon and whether it will work in 2019. This is an Amazon product launch strategy you can use with ONLY PPC provided you have done the correct preparation to launch on Amazon correctly. I will show you how. *NOTE* It is always easier to launch WITH a giveaway service like PageOneify than without. I am NOT recommending this approach for all products. I want to show that yes, it is possible to start and launch to page 1 with only PPC and succeed if you approach it correctly. With this knowledge, how to launch a product on Amazon and master Amazon ranking is made easier. Your Amazon FBA launch can be done with Amazon PPC & no launch service. ★☆★No Giveaway Launch Service★☆★ ►https://www.freedomfba.com/ppc ★☆★ Freedom Fba (Launching Service) ★☆★ ►https://www.freedomfba.com/ppc ★☆★ Free Forever Amazon FBA Soldiers Group ★☆★ ►https://goo.gl/pRXLhX ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ★☆★ JungleScout($20 DISCOUNT) ★☆★ ►https://goo.gl/hRDCFh ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ See How to Find WINNING Amazon FBA Products: https://youtu.be/gz_ekL1ENrA See What I Would Do If I Started Amazon FBA Today: https://youtu.be/H6rpeDyI7Y0 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ If you would like to learn more about Amazon FBA, Ecommerce, Facebook ads and more then please do subscribe. I will be doing Amazon tutorials and how to make sales using facebook ads, instagram influencers and email marketing. My aim is to give you as much value as possible showing you what a successful Amazon business looks like digging deep into improving your Amazon business’s conversion rate, suggesting which are the best Amazon apps to have and sharing tips and tricks so that you can make money online. ★☆★ ★☆★ ★☆★ Get The List of The TOP 10,000 Best Selling Amazon Listings ★☆★ ►https://goo.gl/9ByCTP ★☆★ (FREE Template)The Most Effective Template to Get Best Prices From Suppliers ★☆★ ►https://goo.gl/u3TNua ★☆★ Get Your FREE Amazon FBA Mini-Course Cheat Sheet! ★☆★ ►https://goo.gl/ELtTFF Support me when you sign up: ★☆★ JungleScout ($20 DISCOUNT) ★☆★ ►https://goo.gl/hRDCFh ★☆★ JungleMarket (Hire Qualified Freelancers) ★☆★ ►https://goo.gl/t1UYAu ★☆★ PageOneify (Launching Service) ★☆★ ►https://goo.gl/Dn2Gf8 ★JOIN THE MOVEMENT★ ★☆★ Free Forever Amazon FBA Soldiers Group ★☆★ ►https://goo.gl/pRXLhX
Views: 36391 Yaniv
Google Ads Tutorial 2019 For Beginners: Click-By-Click Guide To Creating Profitable PPC Campaigns
The Only Google Adwords Tutorial You Need! Click-by-click guide to your first profitable Google Adwords Search campaign. -------------------------------- Why Google Ads: https://youtu.be/xez6768iIwc Google Tag Manager Adwords Remarketing: https://youtu.be/uFSz4Dvp6rE YouTube Ads 101: https://youtu.be/Lz7uaQHo5h4 Complete Guide To Adwords- PPC Advertising Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UIAA31GLR_hyi0_MMkU27nB Google Analytics Basics Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UK5Fk9_PX2bhwhFTLhg70Qp Google Tag Manager Basics Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKWf7ipdAGeVIgfWH9koh0M Table of Contents: 0:52- Why Google Adwords 1:26- Golden Rule #1 2:1- Golden Rule #2 2:33- Golden Rule #3 2:51- 1) Campaign Structure 3:25---Local Services Business 3:55---Campaign Types 4:23---Targeting vs Messaging 5:31---Search Campaign Types 5:50---AdWords Account Structure 6:06---AdWords Testing Levels 6:59---Campaign Product Selection 9:21---Summary: Step 1 9:28- 2) Research Targeting 9:39---Recommend Campaign Type Targeting 10:07--Keywords vs Audience Targeting 11:17--4 Targeting Universes 11:27--Universe 1: Brand 12:18--Universe 2: Competitor 13:32--Universe 3: Product 13:43--Universe 4: Audiences 14:29--User Intent 14:55--Buyer Keywords Cheat Sheet 15:51--How Many Keywords To Start 16:07--Keyword Planner Tutorial 17:20--Keyword Planner: User Intent Keywords 19:41--Keyword Planner: Clusters & Patterns 20:13--Keyword Planner: Keyword Plan 20:41-Keyword Clustering 21:12-Keyword Match Types 22:44-Summary: Step 2 23:12-3) Ad Copy 20:13-Ad Copy Swipe File 23:58-Reverse Engineer Competitor Ads 25:05-Ad Character Limits & Format 25:52-Reverse Engineer Ads Prt 2 26:47-Choose Your USP 27:04--Summary: Step 3 27:14-4) Campaign Building 27:24--Recommended Campaign Settings 20:13--Recommend Settings: Local Business 29:05--Recommend Settings: Bidding 29:54--Recommend Settings: Ad Rotation 30:22---AdWords Interface: Account Setup Overview 30:56---AdWords Interface: Create New Search Campaign 31:39----- Search Campaign Networks 31:44----- Location Settings 33:19---- Location Settings - Local Business 34:42---- Language 34:47----- Budget 34:57----- Bidding - Manual CPC 35:38----- Start Date 35:58----- Ad Rotation 36:27----- Complete Campaign Setup 36:42--AdWords Interface: Create New Ad Group 37:10----- Adding Keyword Lists 38:02--AdWords Interface: Create New Ad 38:24----- Text Ad Example 39:51-----Duplicate Text Ad 40:05----- Copy Ads To Other Ad Groups 40:37 --- Summary 40:58 --Summary: Step 4 41:35-5) Experimenting 42:09--Tracking & Analytics 42:52--Tracking: Google Tag Manger 43:04--Analytics: Google Analytics 43:15--Tracking/Testing: Google Adwords Tag 43:50--Testing: Google Optimize 44:07--Experimenting Foundations 44:34--Experimenting Multiple Campaigns 45:07--Experimenting Landing Split Testing, No 45:50--Experimenting Landing Split Testing, Yes Google Adwords Tutorial 2018 For Beginners: Click-By-Click Guide To Creating Profitable PPC Campaigns (Fast Track Plan). This is your complete step by step Google Adwords Tutorial 2018 for beginners. Google Adwords is a digital advertising platform crated by Google (now Alphabet), where advertisers and small business like yours an pay to display short ad copy, video content, product listings, and banner images on the Google search results page and larger display ad network. Unlike Facebook ads that appear exclusively on Facebook in the newsfeed and right hand side, the Google Adwords advertising system allows advertisers and entrepreneurs to bid on select keywords for their clickable ads to appear on the Google search results page or on websites in the display network. So if you are a small business owner, entrepreneur, or start-up Google Adwords might be the right solution for you if you want to reach new customers online. Now if you’re looking to use Adwords to promote your Shopify drop shipping store, Amazon FBA products, or your own Woo commerce ecommerce store, then be sure to check out the specific tutorial in the links above. This tutorial will show you how to use Google Adwords for your Shopify Store in a general sense, but the other tutorial will dive deeper into what it looks like for ecommerce. Once you get the hang of the new Google Adwords Alpha interface, you will really enjoy testing the display network ads and tapping into the power of YouTube advertising because there are so many different ways to promote your business. Be sure to keep watching Google Adwords editor tutorials just like this one and always be looking for ways to make changes in your account to test. This will help insure that you are successful with your Adwords Advertising in 2018 moving forward. Be sure to subscribe to the channel for more on how to advertise on Google my business, free marketing strategies, and more in-depth tutorials on how to advertise on Google Adwords in 2018.
Views: 53846 Jason Whaling
Pay Per Click Marketing  - Best Practices For Paid Per Click (PPC)
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. https://www.youtube.com/watch?v=JYVTcpIXi_4 To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic. As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings. SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed website will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your businessthan the other one. Pay Per Click (PPC) PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get. Search Engine Optimization (SEO) The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what yourtime line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well. All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long termview in mind, so you can reap the benefits of free traffic later on.
Views: 539 Learning Club