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Understanding Segmentation Analysis for Marketing Strategy
 
01:34:09
This video describes the market segmentation process, and then demonstrates how to use Marketing Engineering software to run the analysis. It focuses on how to interpret the output of the analysis, but also covers some info on data collection and survey design as well as, selecting a target, product market fit, and go to market strategy. The video includes pointers for the students of Conor Henderson, Rob Palmatier, Oliver Rust and others may also appreciate the pointers for their segmentation analysis case (Conglomerate INC.'s New PDA) https://www.decisionpro.biz/ is where you can access the software demonstrated in this video.
Views: 37154 Conor Henderson
Power BI Dashboard & Reports - Sales Analysis
 
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Power BI Reports - Our Sales Analysis Solution Demonstration contains various generic reporting examples which have been popular client choices. View the metrics as Vs Prior or Vs Target, select your time periods and use the various drill downs to answer specific business questions. Know which products, stores or customers or salespersons are doing most of your business, and which are not very profitable. Spot trends in time, locations or products and be empowered to make data driven decisions. (http://databear.com) Through our custom apps, connecting your data to your solution has never been easier. To interact with many more of our solutions, visit http://databear.com/solutions/
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1628681 Brian Tracy
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 39829 Pepijn Schoemaker
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 278165 tutor2u
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 81621 365 Careers
Nike Marketing Strategy Analysis
 
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This is a Marketing Strategy Analysis on the company Nike.
Views: 9393 Caleb Randolph
How To Create Market Share, Sales, Data, Stats Presentation Infographic in Microsoft PowerPoint PPT
 
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CHECK OUT ONE OF THE MOST POPULAR PRESENTATION TEMPLATE DESIGN: https://www.youtube.com/watch?v=yApp85FOFsU https://www.youtube.com/watch?v=0ozq83VuoY0 PowerPoint is an enterprise level software and an amazing product of Microsoft Office. It has a great potential and the kind of features it provides are so easy to understand and simple to use that every student, manager, marketing executive or sales guy can easily create brilliant professional presentations. Microsoft Office PowerPoint is often underestimated but it allows us to create presentations, logos, banners, templates, designs, graphics, and most importantly video animations. A PowerPoint Presentation designed appropriately can really convince your target audience. A lot of design thinking needs to be put into a slide to make sure that the message is clearly delivered to the user. I have created all the videos in PowerPoint included in Microsoft Office 365 suite. My idea is to help my audience learn the PowerPoint and get to know how easy it is to create anything in presentation. Please Subscribe to our channel: https://www.youtube.com/c/CreativeVenus/?sub_confirmation=1 You can download this professional PowerPoint template from the following Gdrive location: https://drive.google.com/open?id=0B0fCOrYneVQ0dEFGc2pIc1gtbFk I have created the playlist of all the PowerPoint Training Videos. You can visit the URL: https://www.youtube.com/playlist?list=PLHq0onhvyWme0oqqKUmULNeavFY5q9C8j About this Microsoft Office PowerPoint 365 Training Video: How To Create Market Share, Sales, Data, Stats Presentation Infographic Slide in Microsoft Office PowerPoint PPT. I hope you like this Microsoft Office 365 PowerPoint Training Video. Please Like, share, comment and subscribe to watch more such videos. Follow Us on Google Plus: https://plus.google.com/u/0/109609798992670836043 Follow Us on Twitter: https://twitter.com/creative_venus Follow Us on Facebook: https://www.facebook.com/creativevenus4u/
Views: 33664 Creative Venus
How to Analyse a Category (FMCG)
 
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This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 16714 FMCG Academy
Sales Presentations 1/9 - How to Deliver an Effective Sales Presentation - Sales Process
 
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My YouTube Video Gear Kit - http://geni.us/17Iz8 Edit videos with FCPX - http://geni.us/LNR1F9 Camera microphone - http://geni.us/fTsnqFL Website - http://geni.us/n1Bu Facebook - http://geni.us/92Qk Instagram - http://geni.us/vOEm8 YouTube - http://geni.us/qWYWHhR Twitter - http://geni.us/ZK8BN LinkedIN - http://geni.us/SejN1W1 Kit - http://geni.us/17Iz8 Sales Presentations - How to Deliver an Effective Sales Presentation (1 of 9). Sales Tip by sales motivation speaker and top influencer Victor Antonio http://www.VictorAntonio.com In this video on sales presentations.Get more Sales Presentation and Sales Motivation Tips on Selling at http://www.SellingerGroup.com Bio: Sales Motivation speaker, trainer and author Victor Antonio is proof that the American dream of success is alive and well. A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming CEO of a multimillion dollar high-tech company. Prior to being CEO he was President of Global Sales and Marketing for a $420M company. He was tasked with building a global sales force, establishing contract agreements, developing financial pricing models and in charge of developing the corporate brand and marketing the company's services for worldwide acceptance. Before that he was Vice President of International Sales in a Fortune 500 $3B corporation at the time. Within a two and half year time period he grew their business from $14M to $98M in annual revenue. During that time period his sales totals were $162M and was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management. International: His success in sales and management also helped him establish channels internationally. He has conducted business in Europe, Asia, Saudi Arabia, Australia, Latin America, Middle East, United Arab Emirates and South Africa. Video Series: Sales Presentations - How to Deliver an Effective Sales Presentation
Views: 80018 Victor Antonio
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Strategic Plan Template
 
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This video, and its accompanying strategic plan template (which you can download for free from http://doncrowther.com/social-media-strategy/strategic-plan-template ) shows you the importance of completing a strategic plan, and provides you a free template to create your own strategic plan. Keywords: strategic plan, strategic plan template, strategy, tactics, key indicators, strategic plan examples, models, what is strategic planning, business, templates, corporate, small business, writing, free, management, sample, business plan, corplan, swot, analysis, personal
Views: 179810 Don Crowther
25. SWOT Analysis in Marketing / Management by Prof Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have discussed the concept of SWOT Analysis. SWOT analysis is a very popular tool in the strategic planning. It can be carried out for any company, product, place, industry, or person. It is quite helpful for any decision-making situation, pre-crisis planning and preventive crisis management. Can you do a SWOT Analysis for a company or yourself? Think about….Thanks ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 23533 Marketing by Vijay
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 365829 Soma Datta
Best Marketing Plan PowerPoint Presentation Template
 
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This template contains all the slides you need to make an amazing marketing plan presentation!! This template is easy to use and update. We built this presentation based on the best guides to create marketing plan presentation such as Forbes guide. This template has a modern and clean design, 40 Color schemes each one with two backgrounds (dark and light), 3 aspect ratios and more than 140 useful marketing slides that will help you tell your company story easily! ► Marketing Plan PowerPoint Presentation Template: http://bit.ly/2TFIMZ8 ► Marketing Plan Keynote Presentation Template: http://bit.ly/2Ha3oHD ► Marketing Plan Google Slides Presentation Template: http://bit.ly/2Cr7m8Z Save days of hard work, these presentations are so easy to edit, just few clicks and you will be ready! The slides: - Cover Slide. - Presenter Slide. - Executive Summary. - About Our Company. - Who we are?. - What we do?. - Company Overview. - Our Mission. - Our Vision. - Our Values. - Our Goals. - Our Awards. - Employee Hierarchy diagram. - The Founders. - Our Professional Team. - Our Services. - Our Projects. - Our Happy Clients. - What our client say? (Testimonials). - SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). - Pricing Table. - Market Segmentation. - Marketing Research. - Marketing Process. - Marketing Strategies. - Marketing Strategy. - Online Marketing Strategy. - Product-mix Pricing Strategies. - Product Line Pricing Strategy. - Pricing Strategies. - Positioning Strategy. - 7 P’s of Marketing Strategy. - 4 P’s of Marketing Strategy. - Marketing Objective. - Target Market. - Target Customers. - Unique Selling Proposition. - Offers Strategy. - Unique Selling Proposition. - Distribution Plan. - Partnerships. - Joint Ventures. - Referral Strategy. - Promotions Strategy. - Increase the Average Transaction Amount. - Customer Retention Strategy. - Customer Loyalty Cycle. - Financial Projections and Key Metrics. - Lead Conversion. - Marketing Materials. - Marketing Solutions. - Growth Strategy. - Business Growth. - Ansoff Matrix Growth Strategy. - Sales Strategy. - User Growth. - Sales Process. - Sales Process. - Sales Methods. - Competition Landscape. - Competition Analysis. - Potential Acquirers. - Market Share. - Social Network. - Financial Highlights. - Basic Pyramid. - Inverted Pyramid. - Segmented Pyramid. - Horizontal timeline. - Column Chart. - Clustered Column Chart. - Column & Pie Chart. - Clustered Column Chart. - Bar Chart. - Clustered Bar Chart. - Pie Chart. - Doughnut Chart. - Area Chart. - Data Driven. - Mobile Mockup. - Tablet Mockup. - Laptop Mockup. - Screen Mockup. - Vector Maps (World, United States Of America, China, Australia, Africa, Asia, Italy, South America, Canada, North America, Netherlands, Denmark, Europe, Mexico, Brazil, India, France, Turkey, Germany, Austria, Spain, Sweden, Switzerland, UK, Russia). - Text Slide. - Icon Slide. - Social Network. - Contact us. ===================== ► Our Portfolio on Graphicriver: http://bit.ly/2PxHT7q ===================== ► For new PowerPoint, Keynote and google slides templates and tips, subscribe here! http://bit.ly/2K60gu2 ► Follow us on Twitter: https://twitter.com/Sprite4it ► Like us on Facebook: https://www.facebook.com/sprite4it ► Website: https://www.spriteit.com #PowerPoint #Keynote #GoogleSlides #PresentationTemplates #PPT #MarketingPlan #PitchDeck #SpriteIT
Views: 900 SpriteIT
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 356103 ThoughtCatalyst
8 steps to an effective sales breakthrough strategy
 
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By focusing on these 8 steps, you are guaranteeing to put yourself ahead of your nearest competitor!
Views: 43220 Charles Damerell
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 725265 London Business Forum
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 377130 Tyson Zahner
Monitoring and controlling marketing plan
 
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Did you like this video? Please Share It. This Video is part of Strategic Marketing Course, for more info visit: http://www.theeducators.com/portfolio-items/marketing-course/ Course Summary: This marketing course is intended for those interested in a career in marketing either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes marketing on an extensive scale. It is also aimed at those working or seeking to work in the associated organisations such as public relations consultancies, sales promotion companies and direct response marketing agencies. Main Topics Include: 1- Marketing Organisation The marketing department: structure: authority and responsibilities. 2- Specialised Marketing Industrial, business-to-business, export, international, global and corporate marketing. 3- The Role of Marketing Monitoring of external forces, Auditing as a part of marketing planning The creation of an internal plan Analysis of business activities (SWOT) ------------------------------- Producer: Tony Zohari URL: http://www.digitpro.co.uk
Views: 2821 DigitPro
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 179829 365 Careers
Phillip Davis - BMW Marketing Plan
 
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BMW Marketing Plan
Views: 3606 Phillip Davis
How To Make Sale Target Plan & Achievement Format In Excel for Sales Executive or Marketing Person
 
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in this video I am going to tell you how to you can create a target sheet for your company where you maintain all sales record. How a seller take a target for sale this month and how much seller achieve their target ----------------------------------------------------------- Useful Excel Tutorial : Must Watch https://www.youtube.com/watch?v=sDLWUfZXk3s&list=PLRw-xeXiWrV4xZuPdBNFDurI2sR-bkln3 and This also https://www.youtube.com/watch?v=XhBWLSPzxuw&list=PLRw-xeXiWrV6CC6UmrX6GHe7NOQaORMH4 ---------------------------------------------------------- ------------------------- Related Titles ------------------------------ Sales Performance Dashboard - Sales Actual vs Estimated | target vs achievement chart in excel template | actual vs target chart excel | target vs achievement formula in excel | sales target calculation excel | planned vs actual excel template | daily sales report format in excel | daily sales report format xls | How To Plan Sale Target in Excel | How To Make Sale Target & Achievement Format In Excel for Sales Executive or Marketing Person | How To Make Sale Target & Achievement Format | Sale Target & Achievement Format In Excel | Target & Achievement Format In Excel for Sales Executive | How to create sales target format in Excel | Target vs achievement chart in excel | GyanNiit ---------------------------------------------------------------------------------------------- Subscribe to our YouTube Channel:- https://www.youtube.com/c/GyanNiti?sub_confirmation=1 ---------------------------------------------------------------------------------------------- Subscribe & Share this video ---------------------------------------------------------------------------------------------- #target_vs_achievement #GyanNiti
Views: 5948 GyanNiti
Calculate Market Share: Sales GAP Analysis Customer, Territory & Market
 
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http://www.driveyoursuccess.com The sales GAP analysis is a critical tool to defining opportunities at customers, within larger sales territories and within a company's entire market. http://www.driveyoursuccess.com/2011/05/sample-sales-territory-gap-analysis-excel-sheet-with-pie-chart.html - Additional Source. The following video explains how to calculate a company's market share by using a Gap Analysis. A market share gap analysis is simply a statement of what business you have now versus what remains to be pursued. However, in order to define what remains to be pursued, your sales team must perform the analysis at the customer level first and then use multiple analyses to define the Gap within a given territory. Those territories are then combined in order to define your overall market share. Using a Gap analysis at the customer account level will simplify how your company defines goals and objectives for its sales team. It will make your sales budgets and forecasts far more accurate because it will be a statement of account in terms of the business you must defend versus the business your salesperson should close. Using the Gap analysis across multiple customers will help you and your sales team better manage sales territories and geographies. The video starts by explaining why you should base your analysis by gross profit as gross profit is the key indicator of sales performance. Next, it explains how to account for the current sales at your customer's account versus what remains to be pursued. Afterwards, the video shows how to combine multiple customer Gap analyses into a single territory Gap analysis. It ends by showing you how to use multiple territory analyses to define your overall market share.
Views: 13844 Ian Johnson
Marketing Plan Elements: Situational Analysis
 
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Marketing Plan Elements: Situational Analysis, Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
Tesla's Strategy - A comprehensive overview
 
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For the entire series on Tesla Strategy, Marketing, and Valuation: https://www.udemy.com/tesla-company-analysis-strategy-marketing-financials/?couponCode=YOUTUBE Tesla's strategy is a video that examines several key topics: - What enabled Tesla to become a larger autoproducer than the Ford Motor Company in just 10 years? - Which are the key success drivers in the automotive industry - How important are Tesla's Mission and Vision statements - Five forces analysis of Tesla and the elelctric vehicles industry If you enjoy this video, make sure you subscribe to our channel to stay tuned for other content from 365 Careers! Thank you!
Views: 2393 365 Careers
20 Marketing plan tips: how to write a marketing plan with free template and example
 
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Here are my courses with marketing plan template and examples. Marketing strategy to reach 1,000,000 people (has a marketing plan template and marketing plan example): https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y2 Business plan course which has a marketing plan template and example in it as well (same as in the marketing course above): https://www.udemy.com/how-to-write-a-business-plan/?couponCode=y1 In this video tutorial I explain how to write a marketing plan, present it in a way so you can have a template, and at the end of the video I give an example of how I created the marketing plan for my own business. Here are the sections that you should have in your marketing plan template: 1) Brief explanation and overview of your company 2) Your company's unique value proposition, sometimes referred to as UVP 3) Your company's budget 4) Dates and deadlines 5) Marketing team 6) Competitive analysis and an explanation of how you will out-compete your business competitors 7) Marketing strategies that your business will implement 8) Your target market and your target market size A marketing plan with the above 8 sections would be a well structured document. But your business hardly needs a properly structured and formatted document. What your business needs is the best possible course of action for your business. What would make it a very good plan for your business is if the marketing plan had as good as possible execution strategies of the actual promotional tactics that will be carried out. That is the real measure of quality and worth of this document. My marketing and business plan course have a marketing plan example that I used for my business. What is good about it is that I talk about my own strategies in hindsight after having implemented those strategies. This way I can show what works and what doesn't work, and have real-world data and experience to back it up. Give my courses a try. They will help you write a business plan for your company, start your business, and teach you how to effectively promote your business and grow it long-term.
How to Write a Strategic Marketing Plan
 
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http://www.growthink.com/products/marketing-plan-template | Click to gain access to Growthink's Ultimate Marketing Plan Template. Or call 800-506-5728 for professional assistance.
Views: 199940 growthink
What is a Marketing Plan? | How to Create a Marketing Plan
 
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5 Steps to Create a Marketing Plan A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. Let’s see how we can create an effective marketing plan that works best. 1. Situation Analysis- This section defines your company and its products or services. Make a brief overview of your company’s strengths, weaknesses, opportunities and threats. 2. Describe your target audience Develop a simple profile of your prospective customers. You can describe prospects in terms of demographics—age, sex, family composition. It will help in media and public relations campaigns. 3. List your marketing goals What do you want your marketing plan to achieve? Make a short list of goals and keep checking it what you have achieved and what you’ll have to achieve. 4. Develop the marketing communications strategies and tactics It’s time to detail the tactics you’ll use to accomplish your goals. For tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use. 5. Set your marketing budget Marketing is absolutely essential to the success of your business. You’ll need to devote a percentage of projected gross sales to your annual marketing budget. Tags : Marketing Plan: How to Get Started, 5 Simple Steps to Marketing plan for Any Business How to Create a Marketing Plan Marketing Planning Process How To Make a Marketing Plan 5 Principles of Marketing Strategy How to Create a Marketing Plan - A Step by Step Guide How to Write a Strategic Marketing Plan Small Business Marketing : Creating a Marketing Plan importance of marketing plan What is a Marketing Plan? How to Create an Effective Business Marketing Plan Developing a marketing plan What Is a Marketing Plan and Its benifits?
Views: 21076 Weekly Marketing Tips
Pre launch Marketing Campaign & Sales Funnel Strategy by Sujan Patel
 
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Sujan Patel gave us a hands-on workshop on how to create a Sales Funnel Strategy and run a successful Pre-Launch Marketing Campaign. Follow this strategy to increase the benefits of your Pre-Launch Marketing Campaign and find out how to create a Sales Funnel Strategy that works best for you. Sujan, is the Founder of Webprofits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tool for sales and marketers, and a renowned expert in Pre-Launch Marketing & Sales Funnel Strategy creation. This talk was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. You'll learn how to identify your channels of growth, understand your sales funnel, focus on the parts of your sales funnel that drive growth and also learn to identify the weaknesses within your sales funnel. This talk centres around, launch marketing, pre-launch marketing, sales funnel strategy, stages and sales funnel marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Sujan is a leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid writer and to publications such as Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. You'll learn how to get your first 1000 customers with no marketing budget. He'll cover pre-launch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Topics discussed include: content marketing tips & tactics funnel marketing bullseye framework influencer marketing community management cold email campaigns a/b tests launch marketing tips nps survey secondary SEO ------------------------------------------------------------- Speaker links: Twitter: https://twitter.com/sujanpatel LinkedIn: https://www.linkedin.com/in/sujanpatel/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/F2CsNSuxGo8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 16521 Growth Tribe
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 326884 Marketing 360
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 16593 Justin Bryant
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
High Sales Through Low Cost Marketing | GUERRILLA MARKETING | DR VIVEK BINDRA |
 
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In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results for small business owners. Dr Vivek Bindra also talks about 7 Ideas of Marketing in Low Cost for High Sales. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Techniques Used by Big Corporations(Hindi) - 22 Immutable Laws of Marketing in Hindi
 
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Click here for more gyan: https://goo.gl/7ROpgP Get the book: http://amzn.to/2s1cTxC (Click on paperback) In this video I will show you the 22 immutable laws of marketing in hindi. If you want to be in business, you have to know how to market yourself. And how you have to know how to do it well. A lot of people think that a good product is all that matters, that if you build a good product, then people will come of their own. Click here for more gyan: https://goo.gl/7ROpgP Subscribe to my email list: https://goo.gl/qvKZUK Facebook page: https://goo.gl/B6r4HU Instagram: https://www.instragram.com/lifegyan How I record my voice: http://amzn.to/2mvDAbc My laptop: http://amzn.to/2r7yI1H That is not true. A lot of companies have an incredible success just due to their marketing strategies, apple and nike being notable examples. Using effective marketing, you can anchor your product in your customers mind, and turn them into loyal fans. That's all business really is at the end of the day, understand people's psychology. Al ries and jack trout have over 40 years of marketing expertise, and using all the knowledge they had at their disposal they created these 22 laws of marketing that have stood the test of time. It is imperative that you know these laws if you're in business. Contact: [email protected]
Views: 613596 LifeGyan
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
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Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 72868 Neil Patel
Marketing Strategies at Harley-Davidson
 
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Rachael Selley, Global eMarketing Manager for the Harley-Davidson Motor Company presents her strategies for marketing success as part of the 2016 AMA regional conference.
Views: 4719 UWW CoBE
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 49710 IgniteVisibility
how to write a marketing plan? step by step guide + templates
 
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how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. marketing plan template download Link | https://drive.google.com/file/d/1dFWXT7UaGi46LzRiMjrhJqjm6a88C0no/view?usp=sharing The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different. Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition. You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short! What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 115915 Tine Wade
Sales Presentation BRIDDHI (Bengali)
 
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Remember "Sell yourself first then sell you're Products". I am going to narrate few points to be focused prior to sales presentation. Have precise knowledge about your products & prospect need. Know his taste; age; religion; culture, sex etc. so as to prepare your presentation accordingly. Know prospects time when he is free to meet. Take a prior appointment so that he is mentally prepared to listen. Prepare yourself according to the prospect profile. Be well mannered, and follow the social norms and value & professional business etiquette. Ask permission before product presentation. Presentation should be live; short, interesting; where vocal should be loud and clear. Body expression should be there. Sentence should be affirmative. Be enthusiastic during your presentation, and Unique Selling Point (USP) should be focused. Be a good actor. Be a good listener, listen carefully and attentively what prospects says. Use proper / related and precise audio- visual. Presentation should be according to time allocated. MORAL: You must create positive impression. You presentation should win the mind of the prospect to have a buying decision. Prepare accordingly.
Views: 29774 Briddhi Network
MS Excel 2010 Tutorial: Employee Sales Performance Report, Analysis & Evaluation - PART 1
 
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http://www.excelfornoobs.com http://www.subjectmoney.com http://www.subjectmoney.com/articledi... What we have built here is a Microsoft Excel template that can be used to analyze the performance of sales representatives with a focus on restaurant servers (waiters and waitresses). In this example we are analyzing the quarterly performance of the restaurant as a whole, and each sales unit (the servers). We will also take a deeper look into each month that the quarterly sales report consists of: January, February and March. Our goal in analyzing this sales report is to improve the sales performance of our servers.
Views: 89372 Surfwtw
How to do a GAP Analysis
 
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Check out other Business Training Videos at http://www.business-online-learning.com/business-training-library.html For more on Business Analysis Methods, see our collection on http://www.business-online-learning.com/business-analysis-tools.html And If you like my videos, check out this library: http://www.business-online-learning.com/business-training-library.html Or for more on the training material I offer, look at http://www.business-online-learning.com/free-downloads-and-resources.html
Views: 85337 Martha Begley Schade
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234224 Soma Datta
6 Strategies: Competitiveness in Healthcare
 
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http://www.siemens.com/executive-alliance Want more insights about staying competitive? Find this white paper, best practices, and inspiring resources for healthcare leadership at http://www.siemens.com/executive-alliance
Views: 40008 Siemens
How to Conduct a Competitive Analysis | Part 1
 
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Looking for more information? Check out our blog! https://www.campaigncreators.com/blog/competitive-analysis-what-you-need-to-know-and-where-to-find-it This is Part 1 of our competitive analysis, make sure to watch Part 2: https://www.youtube.com/watch?v=BaTLpnUbetw An in-depth competitive analysis is crucial to achieve and maintain a competitive advantage in reaching and selling to your target market. [VIDEO SUMMARY] PREPARING TO CONDUCT YOUR ANALYSIS WHO SHOULD I CONSIDER AS COMPETITORS ? 00:29 Any business marketing a product similar to your own product in the same geographic area is a direct competitor. Firms offering dissimilar products in relation to your product are considered indirect competitors. WHAT DO I NEED TO KNOW? 02:06 1. Regarding Competitors ・What is the full range of products and services they offer? ・Are their products or services aimed at satisfying similar target markets? 2. Regarding my company in comparison to competitors ・Do they have a competitive advantage; if so, what is it? ・How can I distinguish my company from my competitors? WHERE DO I FIND COMPETITOR INFORMATION? 03:31 ・Advertising. ・Sales brochures ・Articles in newspapers and magazines (online or print) ・Product reviews ・Reference Books and Databases ・Government sources such as the Quarterly Financial Report for Manufacturing, Mining ・State agency publications such as industry directories, and statistics on local industry ・Commercial data sources such as the Dun & Bradstreet Million Dollar Database directory and the Ward’s Business Directory of U.S. Private and Public Companies. ・Annual Reports. ・Your Sales Staff probably has more access to competitive information than anyone else ・Your Business Network. OK, let’s take a look at our video and gain the knowledge about competitive analysis! Not sure who your target market is - get your free guide to developing buyer personas right now: https://www.campaigncreators.com/lead-gen-tofu-persona-workbook
Views: 9491 Campaign Creators
4 Step Content Marketing Strategy Presentation
 
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http://www.authoritycontent.com/ Content creation is the name of the game today when it comes to online marketing. You need to have that great content to promote your business. It should not be pitchy, but focus more on how you can help your target client or customer. Watch serial entrepreneur David Jenyns as he explains how to create the best content. Are you ready to take your marketing to the next level? The Authority Content is what you need. Visit http://www.authoritycontent.com/.
Views: 13903 Melbourne SEO Services
Business plan part 5 - market analysis
 
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A German Internet Marketer tells his secret - http://www.the-next-revolution.com/ We move on to the next point, the market analysis: in which market segment do I wish to be active? What is the nature of this market? The first thing to consider is your target group. Consider this question: who are you trying to reach? Many people respond, “Oh, everyone. Everyone has to eat. Everyone has to go to the hairdresser. My target group is everyone.” When you take this approach, you are near enough condemning yourself to failure. Though it might seem tricky, it’s crucial that you specify your target group. Where do they live? What do they do? How old are they? What kind of hobbies do they have? Am I targeting males or females? Define your target group very clearly. Some firms even sketch out their target group without familiarising themselves with their targets in real life – they have no customer contact. They pull together an image of how they see their typical customer, and proceed according to that. This is because, nowadays, it is impossible to design a catch-all product or service. Everyone has their own individual identity. You must identify a particular target group and establish yourself within it. Later, you will have chance to expand; but you should begin with a relatively clear-cut target group. When you have recruited this group as fans of your product or brand, you can start to broaden your horizons a little. Consider where else your product could have relevance. Or perhaps you could expand your range of products within this particular target group. Whatever you decide to do later, it is crucial that you identify precisely who you target group is. Do not adopt this “for-all” approach - the mentality that all who pass by your store will automatically become your customers. This will not be the case. If you try to accommodate this, you will end up with an assortment of goods that - like your target group - is not clearly defined. Imagine someone entering your shop. “What is this place actually for?” they will ask themselves. “What’s this? Is this a toyshop or a shoe shop or a shop for fur coats? There’s nothing they don’t sell!” Without a clear-cut target group, you’ll end up offering a confusing, nonsensical array of products. You won’t win any proper customers, and the whole thing will be doomed to fail from the off. The target group is crucial! Next to be addressed, of course, are your competitors: who is already established in the market? What are their strengths and weaknesses? It happens frequently that a budding entrepreneur will get their venture going and only realise afterwards that there’s an identical store two streets away. Now, this doesn’t necessarily have to be a disaster: you can drive your competitors out of the market. However, this will be considerably more difficult than simply establishing a business for which there is no competition.
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TABT Marketing Plan Presentation
 
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Far Horizon Marketing Plan Video
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